January 11th, 2016
This is a guest post by Suzanne Feinberg.
I wanted to pass along some valuable information regarding LinkedIn as it relates to best business practices. When your page and profile are designed to attract attention; when you use posts to convey important information (regular or sponsored posts); when you belong to groups that improve your technical or business skills; and when you belong to groups that your potential clients belong to – you can create an engine that drives your business with relatively little effort each week.
A professional LinkedIn network can become a real estate photography sales engine if nurtured properly. Unfortunately, many real estate photography professionals have not taken the time to grow their network effectively.
LinkedIn is not Facebook. Don’t treat your LinkedIn network as such! This powerful social network has the ability to increase your sales opportunities, but only if you take the time to grow and engage that network.
The professional real estate photographer should understand the power of a robust LinkedIn network. Maximizing a LinkedIn profile is the first step to Social Selling success. The LinkedIn profile is your first impression to the Real Estate Agent Client– optimize it!
LinkedIn is NO LONGER a repository for your resume. Your Real Estate Agent clients don’t care about your extraneous achievements. Your buyers look for a resource that mirrors their interests. Re-read and re-design your LinkedIn profile from the buyers perspective.
Don’t spend all day trying to optimize your LinkedIn profile. There are only a few changes required which will make an immediate impact on most of the views for your profile.
- Optimize the Photo
- Rewrite the Headline to Establish and Promote your Value
- Create a Summary on your LinkedIn profile to maximize TRUST and CREDIBILITY to your target audience and to maximize search engine optimization from the content and keywords.
There is empirical evidence showing the power of your LinkedIn profile in filtering your content to the top of a search. You can and should master your LinkedIn Skills (amongst other SEO tips) to become a keyword champion.
Your buyers review your LinkedIn profile as a part of their due diligence process. How can they establish your credibility and see that you’ve solved similar challenges? LinkedIn Recommendations are an excellent way to demonstrate the value you’ve offered in previous working relationships.
Now you have the resources to point future prospects during their buying journey.
Suzanne Feinberg is the owner of PowerVision360 Productions of Scottsdale Arizona. As an educator and coach, Suzanne’s students concentrate primarily on best business practices to improve their real estate photography businesses. January 18, 2016, begins the next class in her online professional development series for real estate photographers like the readers of this blog. Effective Social Communication for Real Estate Photographers will be taught in Lesson #1 of the course which will include a session on LinkedIn. As a reader of this blog, if you use the code PV4RE50 when you register for the course your will get a tuition discount of $50. To register or find out more about the course, visit our website at: powervision360.com
Update January 16: Students will be accepted for this class through Tuesday, January 19th and if you use the PV4RE50 code you will get a $50 discount at checkout. Signup at powervision360.com.