November 3rd, 2015
Bill who is located in the New Mexico asked the following question:
Wondering if the pros use any different technique during late fall and winter RE shoots. I would guess if really cold the exterior shots drop down to a minimum, the ground is brown or snow covered, flowers are dead, beauty and color has left the scene. Fortunately, listings also drop but for us in the 4 seasons climate is there anything we can do to make our photos look better?
Here in the Northwest most real estate photographers do hardly anything different in the winter. We get so little snow and it never says long if we get it that you can easily avoid shooting a listing with snow on the ground.
On the other hand in the areas where snow and other winter ugliness is more prevalent many have told me that for listings that come on the market in the winter and are not sold by spring photographers offer to come back in the spring and reshoot. Some do it for free. Nothing hurts a listing like having a winter exterior shot on it in March!
Another factor is that winter is historically a bad time to put a listing on the market because few want their home on the market during the Thanksgiving and Christmas Holidays. So when my wife and I were Realtors we’d go on vacation in Nov and/or Dec.
However, in the current real estate market (in the bigger markets) with super low inventory and low interest rates there aren’t enough properties to satisfy the buyer demand. So things are different now than they were in years past.
The Bottom line is if you shoot listing in the winter you should make some kind of a deal with the agent to come back and reshoot the exterior on some beautiful spring day in March if the listing hasn’t sold. You’ll be a hero if you do!