October 26th, 2015
I look at a lot of websites and I’m always so pleased when I look at a site where there’s a head shot on the about page or the contact page. The online world can be very impersonal and nothing makes a site more personal than a headshot of the owner of the site.
I recently ran across an blog post on marketing that goes into the science on why it’s important to show your face on your website and the positive effect it has. In short the post says:
It is advisable to use a photo of yourself as your profile picture wherever you go, no matter how unsatisfied you are and how uncomfortable. There are many reasons from making it easier to connect with people offline after talking online, to giving people a better way to connect with you, but a personal side has become expected on social networks and blogs, making a profile picture culturally mandatory…
…If that isn’t enough to convince you to use a profile picture, a recent study shows that a website’s conversion rate can be skyrocketed by using human faces. According to KISSmetrics.com, using human faces “get your prospects to focus more and this causes them to draw towards a common point of interest. It doesn’t get more real than that.
I’ve always felt that it is essential for real estate photographers to put their headshot on their portfolio/real estate sites so I was pleased to find some science that backed up my feelings.
When I started to write this post about a month ago, I realized that even though I had my photo on my lohrman.com website and I have an about.me page that I link to on e-mails, I was doing what I had made fun of other real estate agents for doing – using a twenty or 30 year old portrait. The face I’ve been using for years was one that my son had taken of me 20 years ago. So I’ve now updated my photo that I use on my about.me page and my website. I also added a link to my about.me page on the blog under the green “Contact Larry” button on the right side-bar. So I’m eating my own dog food! But I still like photo from 20 years ago better.