October 18th, 2015
Is there a way to tactfully and respectfully communicate to a real estate agent that you can tell they are taking their own photos, and that they should consider upgrading to professional photography? These photos typically feature converging verticals, overexposed ceilings from flash, and dark secondary rooms (through doorways, etc). When I ask these potential clients about shooting their listings, they respond with “I take all of my photos because I’m very picky and I don’t think anyone else will get the photos right.” With regards to the converging verticals, there seem to be many agents that think that more flooring in the photo the better.
I believe that one way of marketing agents is to simply take the time to train them in the basics of real estate marketing photography. Some will be able to do it themselves but most will realize they can’t do a good job of it and need to hire a professional (you) to do it. This training is the primary intent of the give-a-way PDF I have called What Home Sellers and Agents Need to Know about Photography.
Matt’s immediate response was, “I wish I had clients that would read something that long!” OK, so the What Home Sellers and Agents Need to Know about Photography is 9 pages and it’s intended to be a handout for a presentation to agents about marketing photography. It’s not really an elevator pitch. But I admit that it has grown over the years so maybe Matt is right, a boiled down elevator pitch style version of this could could be useful.
So I reduced the nine pages down into a one double-sided page to hand out to agents. The front explains the essence of WHY real estate photography is important and the back lists the essence of what good professional real estate marketing photography looks like. I agree, for some situations it would work better to have a single page to hand to agents. So there you have it – everything distilled down to one double sided page.
Feel free to use this anyway you want. Make it your marketing piece. If you want to change it for your own use just use an online PDF to word converter to create a word file and then edit it and make your own PDF.