September 15th, 2015
Last week, Derrick from spinattic.com had a lengthy discussion about 360s. Derrick’s point of view is:
My company, Spinattic, is launching a platform that enables 360° photographers to create custom user interfaces for their photos. I know many people will say “360° imagery is dead in the real estate industry”, which can I agree to some extent. Well, Spinattic is out to change that. We believe one of the reasons for it’s down fall a few years ago was due to the lack of quality services and software that helped photographers present the 360° imagery and not the 360° medium itself.
I used to be one of the original 360 crazy men. For years in the early 2000’s I shot 4 to 6 360s for every one of my wife’s listings. But I haven’t had my Sigma 8mm lens (that I used to shoot spherical 360s with) mounted since 2009. I know they are still used in some markets, but my general feeling is they have been on their way out for years and nothing’s going to bring them back. The reason is, they take special equipment, they are labor intensive to stitch. If you are going to go beyond still photography, I think it makes much more sense to focus on video.
Derrick’s come back is, “there are cameras coming that will give you equirectangular 360 images right out of the camera that will only cost $2000.” This will remove the need to stitch 360s with software like PTgui. I’m not convinced but I tried out Derrick’s spinattic.com because it allows it allows one to upload equirectangular images (which I have hundreds of) to bring back to life some of my favorite old 360s from the early 2000’s. Here are a few of them.
So Derrick and I need you all to settle this friendly disagreement about whether a hosting site and some “coming soon” cameras that do automatic 360 stitching in camera are going to bring back 360s to real estate marketing.
What do you think?