August 10th, 2015
Where are all of the high quality real estate photos?
I am just starting to become interested in real estate photography and searching a major listing company for homes in my area (starting at 800K), I am finding a hard time believing the overwhelming number of horrible agent-iPhone-taken shots for almost every single listing. Is it just me, or am I correct in assuming quality real estate photography appears to make up less than one percent of all listings? Are agents everywhere this cheap and are simply refusing to cough up a couple/few hundred bucks for a home listed at well over a million dollars?
I’ve heard many times “photos can sell a home” but obviously this doesn’t appear to be the case and it seems to me like agents are selling homes just fine, every single day, without quality photos.
It is instructive to actually view and study how real estate photography is being used in various markets. With site’s like Zillow.com, Realtor.com, Realestate.com.au, Rightmove.co.uk and others. For example, anyone can go to Zillow.com and look at all the homes on the market in St Louis, $800,000 and above. I see that in this market niche most properties in St Louis in this price range have good photography, contrary to what Phil claims. Not all, but I’d guess that 95% of these homes are well presented with better than average photography. As you look at the St Louis listings from $300,000 and above the quality of presentation drops of some but is still quite good. On average, I’d say that St Louis is better than average in how well agents are using real estate photography. Another dimension to this can be seen by Googling “St Louis real estate photographer.” Plenty of real estate photography competition in St Louis!
Certainly in smaller real estate markets there is not a much emphasis on marketing property well but I don’t think that St Louis, MO is one of them.
To answer Phil’s question: Where Are All The high-quality Real Estate Photos? They are on upper-end listings ($300,000 and above) and they are used more in large metro areas. Google.com/trends like many subjects can specifically identify the regions and cities of the world where real estate photography is in highest demand. How, by just counting the number of google searches for “real estate photography.” I wish google had enough data to show more cities but at least they show the top 10 cities in the world. There is something about the the Ausies that make them very serious about real estate photography! Particularly Brisbane!