July 8th, 2015
I’m looking at starting a real estate marketing business in my area. I’d like to take photos/videos of properties and list them on a website and create other marketing material. Do you think a real estate license is required for this? I know you can’t answer as an authority on it with all the various laws, but are you aware of anyone needing a license to market properties that a realtor is selling?
You have to be a licensed Realtor and member of your local MLS in the US to get an IDX feed of ALL the local listings in your area but I doubt that there’s any problem with creating a website where you post all the listings that you shoot for Realtors. I would get the listing agents permission before putting them on your site and probably put the listing agent’s branding and contact info on each.
Back in 2010 there were two successful real estate photographers that did just what you are talking about to promote their real estate photography services. At the time this worked very well for them. Here’s the post where I talk about this kind of marketing. It is worth noting that neither Dan Abraham or John Quarrels do this any more. I see that neither of these sites exist anymore but I don’t know all the reasons why. Note that as stated in the 2010 post this is a marketing technique to sell the concept of professional real estate photography directly to home sellers.
If I had to guess, this marketing approach is less effective than it used to be since the advent of smartphone and tablet Apps like Zillow, Redfin and Realtor.com there you can so easily go into any given neighborhood and see what’s for sale in that neighborhood.
Is anyone still using a local area listing site to promote your real estate photography?