June 2nd, 2015
Last week several readers pointed out that Zillow is now allowing Matterport 3D models on listings. Dave asked the following:
This morning I got an email from Inman News about Zillow now serving up 3-D models on listings. The system in question is: Matterport.
The direction our business has been taking, as you’ve also mentioned, is getting away from 360-degree panos and immersive tours to quality stills and/or video. That being the case, I was curious as to your take on this latest 3-D model technology.
First of all, I think it is important to not confuse Matterport 3D models with 360 Images of past years. While viewing the fly through mode of Matterport 3D in many ways looks a little like 360 images they are fundamentally different. Matterport 3D models capture much more data about a space than the old 360 views did. The result is that the 3D models have 3 different renderings of the data: 1) Fly-through, 2) Dollhouse view and 3) Floorplan view. In addition, it takes less of a photographers time to shoot and process a 3D model than an old 360 view. Although the, less time is offset by an added expense. Probably only agents that list upper-end properties are going to be willing to pay for a 3D Matterport model.
The significance of a Matterport 3D model is that it is just another way that top listing agents can set themselves apart from their competition. Top listing agents are always looking for ways like this that demonstrates that they are using cutting edge technology to market their listings. So whether or not this new technology is a business opportunity for you depends on:
- Does the market you shoot in have upper end listing agents that are looking to use cutting edge technology?
- Do you shoot for these upper-end listing agents?
Last September we discussed the pros and cons of Matterport. Since that time, Matterport has clearly started to get some traction. I think the primary consideration for determining if you need to start supplying Matterport 3D models is, is there a significant demand in your market. Greg in Phoenix told me a few months ago that he lost a good customer because he couldn’t supply a Matterport model and Dan in New York was optimistic last September that his market would have a significant demand.
Is there a demand in your market?