May 20th, 2015
Dan recently asked the following question about property sites and flyers:
I wanted to find out what RE Photographers charge for property websites and/or flyers. I’d like to be competitive but I also don’t want to work for peanuts. I’m thinking something like $100 for websites and $$ (I have no idea) for flyer design? I have no idea if that’s reasonable one way or the other and I don’t know where to look to get an idea.
Property sites can vary widely in sophistication and complication. For most property sites, I would suggest just registering a domain name (like 1234mystreet.com) and pointing it at a tourbuzz.net tour (tourbuzz support can tell you how to do this). This approach to a property site would probably be adequate for the majority of clients that want property sites. You can do a tour for $12 and register a domain for $5 to $10 a year depending on where you do the registration. I can imagine some upper-end clients wanting a more elaborate, custom property site. If you have web development skills or even use a template site you could easily create a custom site for $100-$200 but I doubt this is a product you will sell to more than a hand full of your clients.
Professionally designed flyers can be an add-on product to real estate shoots. However, you need to understand that many real estate offices have clerical personnel that will do real estate flyers for agents in the office for free and they usually have a shared laser printer where agents can print their flyers. In our office, the receptionists at the front desk did this. The free flyers are usually just MS-Publisher templates that can be pretty bad. So, if you are going to have a flyer product you’ll either need some professional graphic design skills or purchase some professional real estate flyer templates so your product will look better than what agents can get for free. Many agents won’t pay for special flyers that look better, but some will.
I have some flyer and brochure templates (Photoshop files) in my Business of Real Estate Photography e-book that I used for many years. They were very popular with our home seller clients and agents in our office. They are basically a front shot of the property full-bleed on a 8.5 x 11″ page with text floated over the top. Many agents in my office begged me to make flyers for them but my wife wouldn’t allow it because she considered the flyers a competitive advantage..
My guess is that if you had some predesigned templates you could charge in the neighborhood of $50+ for setting up the flyer for a specific listing and email a PDF to the client to let them do the printing. It would take 20 to 30 minutes to get the data and create.