Real Estate Property Websites and Flyers

May 20th, 2015

QandADan recently asked the following question about property sites and flyers:

I wanted to find out what RE Photographers charge for property websites and/or flyers. I’d like to be competitive but I also don’t want to work for peanuts. I’m thinking something like $100 for websites and $$ (I have no idea) for flyer design? I have no idea if that’s reasonable one way or the other and I don’t know where to look to get an idea.

Property Sites:
Property sites can vary widely in sophistication and complication. For most property sites, I would suggest just registering a domain name (like 1234mystreet.com) and pointing it at a tourbuzz.net tour (tourbuzz support can tell you how to do this). This approach to a property site would probably be adequate for the majority of clients that want property sites. You can do a tour for $12 and register a domain for $5 to $10 a year depending on where you do the registration. I can imagine some upper-end clients wanting a more elaborate, custom property site. If you have web development skills or even use a template site you could easily create a custom site for $100-$200 but I doubt this is a product you will sell to more than a hand full of your clients.

Flyers:
Professionally designed flyers can be an add-on product to real estate shoots. However, you need to understand that many real estate offices have clerical personnel that will do real estate flyers for agents in the office for free and they usually have a shared laser printer where agents can print their flyers. In our office, the receptionists at the front desk did this. The free flyers are usually just MS-Publisher templates that can be pretty bad. So, if you are going to have a flyer product you’ll either need some professional graphic design skills or purchase some professional real estate flyer templates so your product will look better than what agents can get for free. Many agents won’t pay for special flyers that look better, but some will.

I have some flyer and brochure templates (Photoshop files) in my Business of Real Estate Photography e-book that I used for many years. They were very popular with our home seller clients and agents in our office. They are basically a front shot of the property full-bleed on a  8.5 x 11″ page with text floated over the top. Many agents in my office begged me to make flyers for them but my wife wouldn’t allow it because she considered the flyers a competitive advantage..

My guess is that if you had some predesigned templates you could charge in the neighborhood of $50+ for setting up the flyer for a specific listing and email a PDF to the client to let them do the printing. It would take 20 to 30 minutes to get the data and create.

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10 Responses to “Real Estate Property Websites and Flyers”

  • There’s a lady around here that takes plenty of okay pictures, posts them on a tour and designs a very decent flyer all for $185. I wouldn’t / couldn’t do that and used to be amazed every single agent in Gig Harbor and Tacoma didn’t use her… But not everyone does…. I’m still a Newby at this but what I’m fast learning is that competing on price (or presenting it as a primary selling point) is a pretty tough way to make a go of it. Instead I charge what I need to, provide extraordinary service and even better communication. My skills are still pretty lackluster but sadly it doesn’t seem to matter much… This isn’t about producing masterpiece photos tours and flyers, what’s important is doing what you say you’re going to and making sure everyone’s happy (most don’t have a clue what a really good image is). Sooooo, charge what you need to that makes it fun and sustainable. Then SELL yourself.

  • I include a flyer as part of my package price. I have created a template that allows me to produce the flyer in about 15 minutes. I send a high-red PDF to the agent and let them handle the printing. This little extra service makes life easier for my clients and gives me a small edge over some of my competitors.

  • I offer single property websites with a dedicated .com and a PDF flyer. The single property websites are a great way for you to enhance your own search engine presence. At the bottom of all my single property websites there is an SEO enhanced link to my website. After the property is sold I’m thinking of offering agents the option to brand all the pictures with their logo and a “sold” banner, for a fee of course. I keep the site online for one year, which is how long the domain name lasts. The agents can then use the property website as a marketing tool. Another feature of the dedicated websites that I make is the ability for the agents to login and change basic information like pricing, MLS description, etc. The less burden on me the better. Changes and modifications are self service.

    The PDF flyer is nice for buyers to print and bring with them when they are driving around looking for properties. The flyer is a simple template that I made in PS. I use smart objects so I can just double click and drag and drop images in. It takes less than 5 minutes to setup and save the template. And, I don’t put pricing on the flyer, instead it points them to the dedicated website. You can setup PS to read a database to create the flyer dynamically. I’m not busy enough yet to make that effort, but it would help streamline a busy operation.

  • If you’re going to use TourBuzz, why not use their “flyer” that’s part of the package? It looks OK and, considering how many are glanced at briefly, they really are good enough. (I have a new waterfront listing and I put out a flyer box. In 10 days I’ve gone through 100 single page flyers.)

  • Dan,

    I have a background in web development so I built a simple web PAGE (not a multi-page site) with a slideshow (I use WOWslider; that is mobile phone compatible), basic info on the property, and the agent’s contact info. I use the same template for all clients. I charge $50 for that. I also charge $60 for a domain name (www.1234mainstreet.com) plus one year hosting. I just bundle those for $100. I have a client who uses this service but most don’t. I don’t offer a flyer service as of yet, although I should being I do have some graphic design skills.

  • We use indesign with a simple template design that we worked up in 5 mins

    we offer a single page, two page (front/back), 4 page, and 8-20 page flyer.

    single page – $15
    2 pages – $25
    4 page – $45
    8-20 page $65 + 75$ per hour of editing and revisions

    as for custom property websites. we use wordpress with the divi 2.3 theme to quickly deliver a property site in around 30-45 mins
    the divi theme aloows you to save mulitple templates for different pages. best theme ever created for wordpress

    http://www.onthemarketingmaterials.com will be launching august 2015 for agent/ photographer flyer design

    -joe

  • I just did my first flyer as a no-charge premium to get an agent on-board that specializes in higher end properties. I did the flyer in PS and I’m doing the next one in Illustrator which I’m finding is easier for me. My goal is to have 3-4 templates that I can populate with pictures and agent supplied text in 15 minutes or less. My thought is to include the flyer with photo jobs over $200, charge around $25 or so for smaller photo packages and $35-$45 for a flyer with no photos ordered. My goal is not to be the go-to person for flyers, but to use them as a bonus when I am hired to photograph a home.

    Most of the agents in the area use a utility on the MLS to generate a flyer and print them on a cheapo inkjet printer. The flyers look nasty with an embedded header and footer with file and path information. The details are automatically pulled from the MLS and document rather than highlight the selling features of the home. Some real estate offices have a MS Publisher template that’s even worse. Most printers I have worked with in the past will not accept MS Publisher files as there are too many problems.

    I have made some inquiries with local printers to find out if they will pay a commission on referrals. My hope is that I can get my own flyers done in exchange or a discounted price. I’m finding that quality printing done on a premium 80# or 100# stock is not very expensive especially when compared to the outrageous price of inkjet cartridges.

    I just spent another few hours looking through $750K-$1.5mil homes with cell phone pictures and descriptions containing typos and marketing speak. Why do agents think that “This home shows well” is appropriate on a listing? Must be the same brain aneurism that makes them think that individual pictures of the trees on the property are great to post online.

  • Most of the agents in the area use a utility on the MLS to generate a flyer and print them on a cheapo inkjet printer. The flyers look nasty with an embedded header and footer with file and path information. The details are automatically pulled from the MLS and document rather than highlight the selling features of the home. Some real estate offices have a MS Publisher template that’s even worse. Most printers I have worked with in the past will not accept MS Publisher files as there are too many problems.

  • do you mind if i share this on my blog?

  • I love offering different services, it makes you seem very multitalented and more like a ‘one stop shop’ for the agent who is looking for the easiest way to get everything done at once

    I offer a property website thru PFRETour.com (which i think Larry helped setup) I charge $60 for tour & custom domain link included.
    The purchase price is $10 for the Tour and $11 additional with the domain. So total $21 and I make about $39 after all the work is said and done!

    I also do flyer design, $50 1 sided and $90 2 sided. No printing included, just the design only. That includes 3 revisions and a pdf and jpeg files. All of this, the webiste, flyer and photos, are provided within less than 24-48 hours!

    Goodluck!

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