March 25th, 2015
Manuel in New Jersey asks:
I am a real estate photographer working and living in NJ. I’ve been in business since 2013. I am now trying to get jobs in NY. A Realtor in Manhattan just asked me what are my fees for an 13,000, $7M apartment in Manhattan? I am in puzzled because I have no idea how to charge for this huge price and apt. Can you give me an idea what I should charge?
First of all, for real estate photography the shoot price is not typically a function of the listing price of the property. The more conventional way to price real estate photography is:
- How much time is it going to take you to shoot the property? This can be estimated from the number of square feet of the home.
- How far outside your standard service area is the property? That is, you need to cover you travel time and expenses.
- What kind of quality do you deliver compared to your competition? This a more a long term consideration. As your skill increases and the quality of the work you deliver gets better your price should increase. I can’t see your website or portfolio so I can’t judge where you are on the scale of beginner to accomplished interior photographer.
So, given the above, if you charge $150 to shoot a 3000 SF home in your standard service area, I would charge 4.5 x $150 + A Milage-Charge + Milage-Time-Charge. 4.5 times your normal shoot, because a 13,000 SF apt is likely to take you 4.5 times your normal shoot. Milage-charge should be at least $.60/mile (some charge $1 a mile) and Milage-Time-Charge is at least $15/hour. These charges should recover travel costs.