March 5th, 2015
Jason Lusk pointed out the Digital House Hunt study from a couple of years ago to me recently. This study is apparently from early 2013 since that’s when this was posted on the NAR website. Some how, I’d managed to totally miss this study when it came out.
While there is nothing particularly new or earth shaking in this report, the 27 page PDF is an excellent summary of the kind of online marketing statistics for real estate that real estate photographers need to have a grasp of and use in their marketing.
Here are some of the report highlights:
- 90% of home buyers search online during their home buying process.
- Real estate related searches on Google.com have grown 253% over the past 4 years.
- Buyers use specific online tools during different phases of the home search process.
- There are important “local” search terms and websites for buyers.
- Mobile technology connects online to offline home buying.
- Video and YouTube helps satisfy buyers’ research needs.
- 36% of new home shoppers utilize a mobile device while they are watching TV.
Of course, this report being two years old actually understates the current importance of mobile devices. Mobile devices over took fixed mobile devices in 2014. Right now 30% of you are reading PFRE on mobile devices.
Thanks Jason for pointing this study out to me.