Collect And Share Testimonials To Help Sell Your Real Estate Photography

February 10th, 2015

REPsuccessMichael Gowin recently sent me a link to a great testimonial that he got from one of his clients. Michael says:

This weekend one of my clients emailed me with a great (unsolicited) testimonial about how my photography has helped her sell listings. With her permission, I posted it on my blog today. Click here to read the testimonial.

… If more photographers can encourage their clients to offer these kinds of testimonials, it really adds value to the work they do – and helps reduce resistance for prospects for their RE photography.

Yes, absolutely! Nothing has a bigger influence over agents that what they see happening to successful agents in their office and their market area. A blog like Michael has on his site is a great way of doing this. It can be the root of spreading this on social media. Michael’s blog is integrated with his website because his website hosting service (SquareSpace.com) has that feature but another easy, free way to do a blog is to use WordPress.com.

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10 Responses to “Collect And Share Testimonials To Help Sell Your Real Estate Photography”

  • I know I should do this (ask for testimonials) but with the competitive nature of real estate I’m not sure how many agents would write one. In essence they would be informing their competition how they can be better.

  • Hey Mike–

    Best way to get agent testimonials? Just ask! If you’re doing good work for them, I think they’ll be willing to return the favor by writing a few sentences telling folks how you’ve helped them. I asked a couple agents to do that (including Cilla, the agent whose testimonial appears on the blog plot) and they gave me some great material that I included on my About page:

    http://www.ilhomephotos.com/about/

    It’s good for your business and good for theirs, since you can direct buyers/sellers to those agents as well.

  • Testimonials are a great way to show trust to potential clients. If you are just starting out, how do you show people that may be hesitant to use your services that you are the real deal?

  • Jason–

    Larry and others have talked about giving an agent a “free sample” as a way to get started: offer to shoot a home at no charge so they can see what you do. This is a great way to get your foot in the door.

    I’d suggest, though, taking an extra step: offer to photograph the house for free in exchange for a testimonial/recommendation that you can put on your website. Since you’re providing the agent something of value (great photographs), they are more inclined to reciprocate.

  • Good suggestion, Michael. Thanks.

  • Another thing to ask for is unsolicited testimonials from your client’s client when your client receives them. Some of the best comments I have received have been from the actual homeowner/seller.

  • Sent 10 emails Sunday morning to my best clients to get a few sentences for a testimonial–one has responded with an actual testimonial so far, three others said “I’ll put it on my list…”

    Maybe it’s too early to say this, but…it’s very sad.

  • @Mike – 10% is not all that bad a success rate! People are lazy and busy, you’re not going to get 10% return rate or even 50%!

  • @Larry–10% may not be bad when making cold calls, etc. But these are 10 agents I have very good working relationships with and have shot many homes for. My photos have helped make a lot more money, look more professional, etc. I know people are busy, but this honestly takes maybe 3 minutes tops to write.

  • @Mike–I usually offer my clients a “template” when I’m asking for testimonials–this makes it easier for them to respond. If you’d like to contact me directly, I’ll share the email I’ve sent to agents.

    Michael
    michael@ILHomePhotos.com

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