December 4th, 2014
Braulio asked the following question yesterday:
I am wondering about showing my prices online. Many people don’t show their prices on their website. You used to show your prices on your website but not anymore. I am thinking about removing my prices from my site. Could you tell me what the benefits are to hididing your prices?
Here is my response to Braulio: Since a real estate photographers website is a central focus for marketing I think the thing to do is to promote the aspect of your business where you want to compete. If you want to compete on price be sure to list all your prices. If you want to compete on quality, dazzle your visitors with quality. If you want to compete with service be sure to promote all the unique services you provide.
I think when you list a lot of detail about pricing you attract clients that are interested in pricing and if you don’t have prices listed you are going to attract more business by clients that are concerned about more than price.
The thing that always bothers me is real estate photography websites that are filled with a massive amount of words and little photos. A real estate photographers’ site should have mostly photos.
What do you think about listing prices on real estate photography websites?