November 19th, 2014
Jason’s Question: What is the best way to shoot exteriors that have lots of shadows or in complete shadow due to the front-side facing North?
Answer: I would say do a twilight shoot. At twilight North facing vs South Facing doesn’t make much difference. Problem is of course this takes an extra trip or a very carefully planned shoot where you shoot the inside just before twilight and the exterior at twilight. I’ve tried this several times and its hard to get the timing right.
Another alternative would be to learn how to do light painting like Mike Kelley does.
Adrian’s Question: An agent has asked me to shoot some rentals. Would you charge more for taking rental images or still the same as real estate ones?
Answer: I can’t think of any justification for charging more for rental photo usage, unless it’s that rental photos are typically used much longer than resale listing photos. The problem with trying to get more for rental photos is rental agencies make much less than resale agents so they are probably going to push-back on higher prices.
The problem with pursuing shooting rental properties is there typically isn’t the repeat business with rentals that there is with resale listings. Resale listing agents will list 10 to 50 or more listings a year so it doesn’t take many listing agent clients to fill your schedule. All the rental listing agents I’ve ever met never seem to care much about marketing.
The exception to this is if you live in a vacation area where there are lots of rental properties. I would always try to deal with the rental owners if possible. They seem to understand the benefits of good marketing photos than rental agents.