November 3rd, 2014
Pixsy approaches the problem in two steps: 1) discovery and 2) action. First, user upload images that they want to track. Pixsy uses reverse lookup, aggregating results from various image search engines to monitor the locations of your images across the internet. When your image is found, it’s URL will show up on your Pixsy dashboard. At that point, the user can either approve the URL, or if the use is not approved, take further action.
In step 2, Pixsy provides the user with several options. Pixsy can send letters to the infringer asking for attribution or initiate a takedown request. But Pixsy’s primary revenue model is to help the artist negotiate a reasonable licensing fee for use of the work. As the starting point for a meaningful negotiation, Pixsy will use a pricing structure based on fotoQuote, the industry standard photo-pricing guide for stock and assignment photography. Pixsy will confirm those numbers with the artist, of course. For any successful negotiation, Pixsy will retain a percentage of the licensing fee.
Pixsy is not taking a Getty Images approach to infringement, in which a lawsuit is threatened unless the infringer pays several hundred dollars. Pixsy understands that infringers aren’t always intentionally trying to rip-off artists. While the Internet is an amazing tool, we must all admit that it has a habit of spreading disinformation, particularly regarding laws surrounding intellectual property. Getty uses that lack of understanding to generate a revenue stream based on coercion. Pixsy wants to generate revenue based on mutual agreement and understanding.
For the full story see Steve’s full article here.