October 27th, 2014
Lynn asked the following question concerning agents and homeowners rights when it comes to posting photo you’ve taken for clients on social media:
I have been doing RE photography for little over a year so my biggest concern is to get my name out there to increase my client list. Social media such as Facebook, Twitter etc seem like a good way right now to do that, but my concern is client/agent/my rights. Do you know what the rights of the agent and homeowner are when it comes to displaying (your work) the photos on your business Facebook page, Twitter, website, etc…Two examples of a situation I’m in right now, first one is a basic int/ext and twilight shoot on a 900k home, after I delivered them to the agent I asked if it was ok to post on my pages and she said “NO” that the homeowners do not want the sale public, thats its being sold via the local RE agencies (?). She said we would have to ask the homeowner first…..is this legally true or is just RE etiquette?The second, is a Twilight shoot, FREE for an ex-family member who is a top producing agent. (while I was on location I did speak with the homeowner who new that these shoots were to promote the sale of their home by the agent) I delivered 15 photos on this $1.3 M home and asked the next day if I could post on my pages, and he won’t respond… do I have the right to post without his ok?
- First of all, sure, you have the legal right to post the photos you shoot for real estate on social media. All you have to do is follow a few real estate photographers or videographers on Twitter, Facebook or YouTube to see that its being done regularly and quite extensively. And typically most agents and homeowners want all the exposure to their property they can get.
- However, your legal right is not the only issue to consider. Deferring to the wishes of your clients and their homeowner clients is important to keeping happy customers. Trading some social media exposure for upset clients is not a good trade off!
- Believe it or not there are homeowners out there that are sensitive about having the interior of their home made public. This means they may freak out at the thought of having photos of the interior of their home posted on Facebook. And there are agents out there that want to be control of every aspect of marketing their listings. Not honoring either of these situations will likely lead to loosing customers.
Has anyone else had the kind of problems that Lynn is having?