October 22nd, 2014
I wanted to ask you how can I get up in the rankings on the list for preferred photographers in southern California? I’m on the middle of the 2nd page, but would like to be on the 1st page. How can I do that?
There’s a quick and easy way to get higher ranking for your RE photography website and I frequently revisit the subject. Here’s the post from last year that explains how to do it. It certainly doesn’t hurt to do this. If you aren’t in a big metro area with a lot of real estate photographers this will usually get you on the first page for the search term “real estate photographer your-town”. If you are in someplace like Seattle there are a crowd of people that have already done this so it won’t get you on the the first page.
But here’s the deal. Having a high Google ranking for the search term “real estate photographer your-town” isn’t going to get you a ton of business. There are much better ways to build your business than just getting a high Google ranking and waiting for the phone to ring. To build your business you need to actively market yourself to the top listing agents.
It’s better to think of your website as a medium to present your work (your portfolio) and have it at the center of your marketing process where all your marketing materials refer to your site. That way you can present your very best work to people you market.