October 6th, 2014
What I wanted to point out about this article is not so much the specific numbers that TopSnap got but, rather the fact that TopSnap is doing a regular survey that helps them understand what their customers think about them, what social media their customers use most. Also, what their customers use and value the most to market their listings.
Do you know this kind of thing about your customers? Small businesses can do surveys quite easily and inexpensively and allow their feedback from customers to be anonymous if they choose by using sites like surveymonkey.com. There are a lot of these sites, just google “survey sites free”.
Most of these sites let you do small scale surveys for free. Surveymonkey.com is free up to 100 respondents. If you have over 100 customers just do multiple surveys. What you do is construct a survey and email the survey to 100 customers and the survey site collects and collates the results for you.
The trick is to come up with survey questions that reveal important issues in your business. But the basics are to understand what your clients like or don’t like about your products.
Is anyone already using surveys?