September 3rd, 2014
The Corcoran Group wanted some nice portraits for its latest “Live who you are” ads. So, naturally, the high-end real estate company went with a high-end photographer.
Check out 12 new ads, shot by Annie Leibovitz, featuring well-known, talented, affluent individuals in their own homes. The ads were shot in Manhattan, Brooklyn, the Hamptons and Palm Beach, which are the markets Corcoran serves (and are auspicious places to photograph nice-looking homes—and nice-looking people, for that matter).
The subjects range from singer Jimmy Buffett to NBA player Tyson Chandler to ballerina Misty Copeland.
This is an interesting new angle. This seems like this approach is more about the personalities involved than the real estate. Thanks to Drew Callaghan for pointing out this link.