August 31st, 2014
I’ve talked many times in the past about about how Google.com/trends shows how it’s possible to see what countries and cities in the world originate the most google searches for real estate photography and thus have the most demand for real estate photgraphy. What’s always been difficult in the past is to get more detailed data about which states have the most demand for real estate photography. With Google.com/trends you can get the data only down to the largest metro areas.
When I talk to real estate photographers just starting out I keep hearing that in some states it’s much harder to convince agents to use professional real estate photography in some places than others. So I’ve been looking for some way to get google trends like data for each state in the US. It turns out that you can now get that kind of data from google.
Just recently I was reading a NY Times article that talked about “google correlate”. I’d never heard of that, but it turns out that if you go to google.com/trends/correlate and give it a term of real estate photography you get a heat map of the US showing which states do the most google searches for the term “real estate photography”. In the map above the darkest green states (Hawai’i, Washington, Idaho, Arizona, Colorado, etc) have the highest demand (most google searches) for real estate photography. And you can download a CSV file of the data, which I’ve done here.
So what does this mean to the real estate photography community? Here is my best guess:
- This is the best relative measure of the demand for real estate photography by state that I’ve seen and it covers all states.
- I believe this measure roughly correlates to the feedback that I get that in some states it’s harder to convince real estate agents to pay for professional real estate photography than other.
- It’s not absolute. It just says if you are in the real estate photography business in Bismarck, North Dakota expect to work harder at building your business than if you were in Seattle or Honolulu.
- Even though this is listed by state it’s really about cities. That is, I know from experience that the Washington data is about Seattle and the Oregon data is mostly about Portland. That is, I know that while the demand for real estate photography is high in King County (the area around Seattle) it’s not high in other rural areas of Washington like Spokane or Bellingham. So the biggest city in the state dominates the data.
- This data will likely change over time if demand (google searches for real estate photography) changes. I’m interested in tracking this measure over time and seeing how it changes.
Surprises in this data: Based on the number of real estate photographers from ID and MA, I find it surprising that the ID demand is number three between WA and AZ and that MA is #34 between MI and NJ. All the rest of the ranking in demand I find believeable. The ID and MA data may have a problem or this may reflect recent changes in demand.