August 10th, 2014
The photo to the right is from an actual listing my wife and I had in 2005. Helping home sellers get their property ready for market is one of the most challenging parts of being a listing agent. Listing agents need to do more than talk about how to get a home ready. In many cases the listing agent needs to take the sellers hand walk them through the process and help them get their property market ready.
As a real estate photographer you need to make sure this process of getting the property ready has been done. Not all listing agents are good at it. One thing that really helps everyone involved is to have a checklist of what to do. That is, something written down the agent and home seller can focus on.
Hugh Saffar, in Toronto just sent me a link to a guide that he has written that addresses the problem of getting property ready for market. Hugh says:
It was about 2 years ago that I decided to become a real estate photographer and your website and eBooks were huge influence and resource for me. At the beginning it was like a long shot for me, but today my company is one of the leading Real Estate Marketing companies in Greater Toronto Area. After two years and shooting over 300 listings I found out most of home sellers and real estate agents suffer from one thing! They simply do not know how to prepare the house for the photo shoot and they mostly can not afford to hire a stager. That said, I decided to put my observation and experience into a blog post as Ultimate Guide to How to Prepare Your House for a Photo Shoot.
Hugh’s guide is one of the most complete checklists I’ve seen. Great job Hugh!
Oh, and the rest of the story on the listing the photo above is from: This was a rental property East of Seattle on I-90, with two wild bachelors living in it. It had several burned out pick-up trucks in the front yard that wouldn’t run. Our biggest concern, besides the massive clutter was that there were several large caliber loaded rifles laying on the kitchen counters. They have trouble with Bears in this neighborhood. We made the renters promise to lock up the weapons while the property was on the market. It turned out to be a hot property! After just a week on the market we had 7 offers! Soon after, the property was off the market one of the renters was arrested by the local police for shooting a bear on the shoulder of I-90. We earned our commission on this listing!! The only reason we even took this listing is the property owner was a good friend.