July 9th, 2014
Many beginning real estate photographers that I’ve helped to get started over in the recent past express a desire to find someone in their local area that would mentor them or give one-on-one instruction in some aspect real estate photography. In some cases it’s possible to set up this kind of personal instruction but for the most part it’s impractical. Here’s why:
- A top real estate photographer in your local area is not likely to want to train more competitors. They may train you to work for them if they need to expand their business. In most local markets, there is a lot of competition. No one is interested in giving their secrets with potential competitors.
- Direct one-on-one personal teaching is expensive and ineffective compared to the online alternatives. As a result education is in the process of moving online. This is because learning technology like streaming video, video hangouts etc, is so effective that even college education is moving online. Starbucks now supplies all their employees with a college education online at ASU. Salman Khan invented this invented this new approach in 2003 that is in the process of reinventing education. I love Salman Khan’s story about when his cousin Nadia told him, “I like learning from your videos better than listening to you directly.” When Salman asks her why, Nadia says, ” I can replay videos or backspace them when I want… I can’t do that with you!”
Scott Hargis’s Lighting For Real Estate Photography video series is a great example. It demonstrated to me the huge potential of video tutorials in the area of learning real estate photography. Even though I attended one of Scott’s first workshops in Seattle in 2008, where I met Scott, but I’ve learned his lighting technique from his ebook and his video tutorial series, not the workshop. Why? because with books and video tutorials like Nadia says, “you can replay them over and over.”
I’m a big believer in this new form of education and I’m committed to make more if it happen. Despite the fact that there will occasionally be great workshops like Scott Hargis and Malia Campbell put on and you occasionally may be able to get someone to do some one-on-one personal training, online video tutorials and e-books are going to provide the majority of real estate photography training.