May 23rd, 2014
Scott is a single dad who can only afford to work about 25 hours a week. Despite that, he has sold over $33 million dollars worth of Gold Coast property using only digital media. He abandoned print 3 years ago; a travesty in Australian real estate and launched www.scottwagner.com.au.
His average days on market for his past 20 video listings is 31.2 days.
Scott Wagner’s story and experience with newspaper advertising particularly caught my attention because about a week ago I commented on a PFRE post that newspaper advertising for real estate is dead and the only reason to use newspaper ads is to because many home sellers don’t realize it’s no longer effective and ask for it. Not surprisingly there are many people that will argue this point. In 2005 and 2006 while listing homes on Seattle’s eastside I carefully tracked results from Seattle Times ads and from ads in our local Eastside newspaper and the result from newspaper ads were non-existent. Our listings got no traffic from newspaper ads, and that was 8 years ago.
Of course the important issue is more how newspaper ads work compared to other alternatives. Today the alternatives are pretty breath taking compared to newspapers.
Update May 26: The video was taken down because the message was too controversial in Australia.