This Week In Real Estate Video #111 – Real Estate Newspaper Advertising Is Dead

May 23rd, 2014

DeadHorseBrett Clements sent me a video he did for Australian Gold Coast realtor  Scott Wagner. The back story that goes with this is:

Scott is a single dad who can only afford to work about 25 hours a week. Despite that, he has sold over $33 million dollars worth of Gold Coast property using only digital media. He abandoned print 3 years ago; a travesty in Australian real estate and launched www.scottwagner.com.au.

His average days on market for his past 20 video listings is 31.2 days.

Scott Wagner’s story and experience with newspaper advertising particularly caught my attention because about a week ago I commented on a PFRE post that newspaper advertising for real estate is dead and the only reason to use newspaper ads is to because many home sellers don’t realize it’s no longer effective and ask for it.  Not surprisingly there are many people that will argue this point. In 2005 and 2006 while listing homes on Seattle’s eastside I carefully tracked results from Seattle Times ads and from ads in our local Eastside newspaper and the result from newspaper ads were non-existent. Our listings got no traffic from newspaper ads, and that was 8 years ago.

Of course the important issue is more how newspaper ads work compared to other alternatives. Today the alternatives are pretty breath taking compared to newspapers.

Update May 26: The video was taken down because the message was too controversial in Australia.

2 Responses to “This Week In Real Estate Video #111 – Real Estate Newspaper Advertising Is Dead”

  • Spot on. Direct hit. Bulls eye. I can’t say print is dead everywhere but Scott has experience the power of video. Creating an impactful message with video that moves people is pure momentum. Momentum that resonates over time and continues to market YOU long after the print has been burned or recycled in the heap.

    Trust. The personal relationship an agent has with their client is everything. It’s a deal, a referral, and conversation. Again, creating a message, either about a property or about YOU is opening the doors to the home and your personality. Here it is, here I am. A message that can deliver over and over again – in living color.

    “Hi Scott, I feel like I know you . . .” That’s it.

  • Still found buried on the PlatinumHD.tv website…

    http://www.platinumhd.tv/videos/corporate/queensland/gold-coast-25085.html