May 9th, 2014
Last Monday a good friend that trades stocks and watches CNBC all day called and told me about the Hollywood style property video that aired on CNBC for Ryan Serhant’s $23M NYC penthouse listing. This gets my nomination for property video of the week!
The video does a great job of marketing the exclusiveness of Penthouse 1 at the Sky Garage by showing how your Ferrari, with license # 20011th (the address of this penthouse) can be taken up on an elevator to your penthouse.
The CNBC article on Ryan’s website states that:
Serhant spent $50,000 of his own money to pay the camera crews, actors and chopper to make his video. While he doesn’t appear in the production, he’s confident the trailer will help. “
Yes, the trailer will clearly help when it’s shown on CNBC during prime time to the crowd that can afford this property! The $50,000 production cost is probably peanuts compared to what it cost to to a 1:30 ad on CNBC. But it’s probably well worth it. It’s great to see a listing agent that is willing to do aggressive and innovative marketing. Good show Ryan!