May 7th, 2014
Peter’s Question: What happened to Simon Maxwell’s LR/Photoshop tutorials? I hope he is OK.
Answer: Simon is doing well, busily running his architectural photography business in London. He is very busy and decided to take down his tutorials because he doesn’t have time to tend an online presence like he would like to. So I’ve managed to convince Simon to give me the tutorials and I’m going to put them on my YouTube channel (I should have them up in the next week or so) so we can all access them again. Of course this is going to cost me a few pints the next time I’m in London!
Robert’s Question: I’m looking for suggestions on companies that will host the site and provide an easy-to-use template and content management system.
Answer: This is not a place to cheap out. I would not be hesitate to spend $400-$600 a year on a well designed photographer site template. This is the centerpiece of your marketing… you want it to look and work really good and you don’t want to look like everyone else. Here are some alternatives:
- SquareSpace.com (this is not a template site but it’s a drag and drop type DIY site… more work than the others)
Bernie’s Question: While on the blog I read a reference about using a Gary Fong Lightsphere but can not find the article it refers back to. Is a Gary Fong Lightsphere good for real estate photography?
Answer: I’ve never tried a Gary Fong Lightsphere for real estate shooting but I’ve read discussion threads on the PFRE flickr forum by shooters that have and there doesn’t seem to be complete agreement on the subject. Here’s a thread that say’s yes they are great and here is a thread that says no way! I guess you have to try the out and see what you think.
Drew’s question: Do you know of any photographers that have direct marketed their services to homeowners that have their home listed for sale? I feel like I’m pounding my head against a wall advertising to Realtors.
Answer: This is a very delicate situation/subject with listing agents in the US. It’s done all the time in AU and kind of the norm there.
- With the permission of the listing agents you shoot for put a for sale sign rider (hangs under the for sale sign) promoting yourself or put out door hangers in the neighborhood of homes you shoot for. These techniques take advantage of the fact that other sellers to be in the neighborhood will see your work and specifically ask their listing agent for it.
- A couple of photographers over the years have created websites that have good SEO for homesellers and promote the concept of good visual marketing to home sellers and agents. One that is still in operation is PGlistings.ca in Prince George, BC run by Daniel Abraham.