February 5th, 2014
There’s nothing I like better than finding a listing agent team that appreciate the importance of marketing their listings! The De La Vara Team (9 members of the same family) in Hacienda Heights (near Los Angeles) clearly understand the importance of marketing. I talked to Michelle De La Vara a few days ago who leads the De La Vara dedicated two person marketing team (Michelle and Nicolette). Michelle says:
We are responsible for all marketing for our team: photography, videography, aerial video, photo editing, flyers, postcards, listing packets, website, social media etc. The two of us do it all. Two years ago we were working with 1 Nikon D90 and using auto settings. We took a photography course nearby at Tri-Community Photo School in Covina, CA. This opened our eyes and taught us how to use our cameras in manual mode and helped us improve our real estate photography tenfold!! We now own an array of updated photography including 2 Nikon D800s, external flashes, etc. We are always continuing our training in photography. In fact, tonight we are taking a night photography course to help us improve our property photographs taken at night.
We just created a video about our Hacienda Heights community. We got an unbelievable response and the numbers keep climbing. The video is designed to brand us as the area realtors and also communicate to potential buyers that Hacienda Heights is a “Great Place to Live”. I wanted to share with you and perhaps some of your blog followers could incorporate the same idea with their clients or their own business. We set up a unique URL that points directly to a page on our website where the video resides. It is located here.
We have also had great success with our aerial photography on our higher end listings. We are using a Phantom / GoPro and here is our most recent video.
Now before you get after Michelle and Nicolette about their verticals in their interiors, I’ve already given Michelle my vertical lecture and made her promise to read all the articles on PFRE about converging verticals and keep the walls straight up and down in the future. Keep up the good work! Every listing agent that is serious about marketing raises the bar for everyone else!