January 31st, 2014
I got an email last week from Clinton Poh, founder of Inter-State Realty in Singapore (the sunny Island) who is a reader of the PFRE blog and particularly the This Week In Real Estate Video (TWIREV) series. Clinton and his team are continually looking for ways to improve their services for property owners and engage with their audience better and have decided the best way to do that this year is to focus on creating better video.
First of all it’s great to find another team of real estate agents that are focused on doing great marketing!
Clinton would like some suggestions from TWIREV readers on how to raise the level of his video. Here is his description of their recent video:
The camera used for this video was the Nikon D7100 and the 10-24mm lens. Many of our initial purchases were hugely dependent on your recommendations and for that, a big thank you!
The moves in this clip were all done handheld. We recently bought a slider but didn’t manage to use it for this video clip. In fact, we are still learning lots about how to create better shots and creative videos to give a better visual experience for our viewers.
After the shots were taken, I asked a friend who does some video work for help and he used some software to “stabilise the shakes”.
My feedback for Clinton would be to:
- Learn to use the slider, this would improve the moves although they look pretty good for being handheld.
- Add a little staging (decoration) for this kind of condo. Put bedding on the bed and add a few decorative items. A few flowers or art items would make the property look more attractive.
- Since the pool is a major feature add some pool level shots and perhaps a short sequence of the entry or front of the building. These could be added without adding much time.
Anyone else have any guidance for Clinton and his team?