January 26th, 2014
Most real estate photographers and listing agents would be proud of this fantastic twilight exterior shot that Robert Holowka of Birdhouse Media shot for this listing in Mississauga, ON, near Toronto. But this beautiful shot has become controversial!
This article in thestar.com outlines the controversy over whether this photo being used for advertising distorts reality. The contraversy as described in thestar.com article are as follows:
… after a day of investigating online allegations from real estate watchers and amateur photographers that a key image in the marketing efforts around so-called “Saxony Manor” was photoshopped.
The show-stopping photo, with most of the home’s 30 front windows softly lit against a deep blue twilight sky, appears to double the length of the heated cobblestone driveway.
Star photographer Bernard Weil tried to mimic (somewhat) Holowka’s marketing picture, using an 18-mm lens that makes the driveway look long. The end effect is millions of dollars’ worth of added curb appeal — at least at first glance — and makes this Mississauga Rd.-area mansion appear more sprawling country home than what it really is: a builder’s dream that got much too big for its Saxony Court cul-de-sac neighbours.
Oh my god, the photo was Photoshopped! And shot with a 16 mm lens. Apparently the key issue is that because a 16 mm lens was used the driveway looks longer than it is.
For heaven’s sake people loosen up! There is much more serious deception going on every day in advertising than this! What are you going to do, pass a law that regulates what focal length can be used for advertising photos?