January 21st, 2014
Ethan Tweedie just sent me a link to a blog post by one of his clients, Karen Ferrara that describes why she uses professional real estate photography. As an example she uses a recent listing, that Ethan shot for her, in Waimea priced at $2.1M that sold in 17 days.
Karen’s argument goes like this- “A REALTOR® with insistence on quality will be willing to make the investment in you (the home seller) and your valuable asset by having your home professionally photographed for listing and sale“:
- Buyers Find You.
- First Impressions Matter.
- Homes with Professional Photography Sell for More Money.
Karen’s gives this statistic: “My listing received 1,149 hits in 4 days, compared to a competitor’s listing in the same subdivision (shot from an iPhone, or point and click), which received 585 hits in 11 months, and withdrawn without sale after 843 days.
I think Karen is a great example of a listing agent that understands real estate marketing and is the kind of listing agent you need to look for if you are a home seller or a professional real estate photographer! Great job Karen! You’d be my listing agent if I had property to sell on the Big Island!