January 17th, 2014
Charlie Dresen, in Steamboat, CO sent me a video one of his recent new listings yesterday. Charlie is one of only a handful of listing agents that can shoot their own listings like this. Great listing and great video presentation of the listing! Along with the video Charlie told me the story of what is going on in his office in Steamboat that illustrates the growing market for property video:
Our Prudential office in Steamboat elected to become a Sotheby’s office. This transition occurred the first of the year. And during this transition, the VP of Marketing at Sotheby’s International Realty came and gave us a presentation. It’s was a great presentation on market share, exposure, brand, etc. Sotheby’s goes the extra step to gain exposure. And they are all about great images and stunning online exposure. They have a lot of exclusive rights to advertise with Wall St. Journal, NY Times, and countless international sites and publications. It’s impressive to say the least. But the final slide in her presentation, the one take-away that she was saving to make sure we, as agents, knew what was important for 2014 was this: VIDEO, VIDEO, VIDEO.
I know the majority of the agents in the room were not thrilled with that closing statement. It’s like telling these agents to learn to speak Spanish. I know they understand why, but video is not that easy. Those in the industry know that it’s much easier these days than it was 10, or even 5 years ago. But for agents, who are a little technological challenged, it’s almost impossible. Thus, all you shooters out there who have yet to jump into video, now is the time.
I could not have been more thrilled with her statement. But I was an anomaly in the room. I’ve been doing video for years. In my small town, we don’t really have anyone that makes decent real estate videos so I’m sure all the agents are left wondering what to do. Many approached me after that meeting wanting to get together and talk… In my opinion, the more the public is educated on the importance of the use of video to sell real estate, the more they will demand it. And those agents that use video regularly will only prosper. So a huge thanks to Sotheby’s International Realty for spreading the word on video.
What a great story! Thanks Charlie!