January 10th, 2014
I got an e-mail a couple of days ago from Jon Stewart. No not that Jon Stewart, that’s what I thought at first too. The e-mail was from Jon Stewart of SRQ Mediaworks in Sarasota, FL.
Jon sent me this video that he and his partners Sage and Grady did recently that helped a property sell that had been on the market for several year.
I love the simple elegance of this little lifestyle video that tells a clear and compelling story of a day living at this address. Not a word of narration in it, just some delightfully crafted music that Grady composed expressly for this video.
Here is a description of SRQ Mediaworks in Jon’s words:
I am 15 year experienced real estate photographer in the Sarasota FL Market. I also have worked in the music industry for years, and I can compose music.
I teamed up with Sage and Grady. They came here via Hollywood. Sage is a story teller and video editing expert. Grady is great on the set shooting and has expertise in time-lapse photography. Grady also is a music composer. In fact he composed the music that goes with this particular video.
The joining of somebody that knows how to show real estate and somebody that knows how to tell a story through film and another person that knows how to put that to music has been a game changing combo for all three of us.
The Sarasota market has always been a hot market for real estate photography because of the large amounts of high priced property being sold and the high number of out of state and out of country buyers. Without a good virtual tour presence in this market and you are doomed.
Print is dying pretty fast here, and social media and other forms of marketing are really starting to gain momentum. Video is a perfect way to tell a story of a lifestyle or a property which is what we are here for. Video is really proving to be a key piece in marketing plans in this market, and I am sure it will be spreading over to others.
By composing our own music we can raise and lower and control the energy throughout the videos. You will notice that the edits go along with the music as the story is being told. This is a craft that all three of us learned from former media jobs we have all had. In this market is is hard for the competition that is trying to make the jump from stills to video to put together a story like the three of us can. Its also hard for a videographer with no experience selling real estate to come in and give the selling agents what they really need.
Looks like these guys are a great team! Look out Sarasota and the greater FL market.