December 20th, 2013
This last week while I was soaking up rays and Mai Tai’s on Waikiki, Andy Carlson in Kona (on the Big Island) told me he had just launched a new website (kukio.com) that markets Golf and Beach Club is a private residential equity club located on the Big Island of Hawaii about 10 minutes from the airport at Kona. Here is Andy’s description of the project:
Back in July, I started working for Kukio, on the big island of Hawaii, full time to help them market their homes and club. I’ve helped to create a lot of new marketing material including post cards, photo books, brochures, and most importantly designed a new website- kukio.com We just launched the site on Friday. The concept is very simple, we wanted big bright photos to tell the story of the lifestyle as opposed to long paragraphs of marketing fluff. The homes here are absolutely fantastic so we thought it thought it was more important to push the lifestyle knowing that if we could get buyers to fall in love with the way of life, a nice home would be easy to find. That’s not to say we skimped on the marketing of the homes and land. I’ve created a video for nearly every home and will have all homes finished by the end of the year. In the interest of time, we’ve kept the videos pretty simple. We upped the size of the home photos, created share buttons, and added a favorites button that works kind of like a shopping cart so you look through all the homes and be able to quickly get back to the ones you like. I shot probably 2/3 of the home photos, but a few were also done by Ethan Tweedie, and the rest were done by sea light studios from kauai. On the land listings we created a design concept layover that allows buyers to imagine what a home might look like on the lot.