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This Week In Real Estate Video #67 – A Very Special Video Of A Very Special Property

July 19th, 2013

Steamboat Springs Realtor Charlie Dresen showed me his latest video of a very special one-of-a-kind property in the heart of Old Town Steamboat Springs, Colorado. This is the second time Charlie has listed this property. We featured the lifestyle video that Charlie did for the original listing back in January of last year. I think this latest version with the builder narrating the video goes way beyond the original and is very successful at showing how special and unique this property is.

Here is Charlie’s description:

As a Realtor, I know firsthand that emotions play a huge role in buying and selling real estate. So when I first listed this home back in January 2012, I decided to make what I’d call a “lifestyle”video” to try to reach the emotions of buyers and sell them on what it’s like to live in one very special home in Steamboat Springs, Colorado. It was the dead of winter and snow blanked our area.  But two months after I listed the home, the sellers fell back in love with their home a decided not to sell.

Fast forward 14 months and they decided to list the home again and the sun is out, and the landscape is green and flourishing. This time I wanted to show off what was once covered with snow. Not only is this a cool modern home, but it’s located on 2.1 acres, in the heart of Old Town Steamboat where most lots are .14 acres. And it sits next to a park and on Butcherknife creek. This in a one-of-a-kind property and I wanted to get that across to the potential buyers.

This time I wanted to show all the details, and I felt using some narration along with video would really convey the message. So I made a “new detail video” to show and tell people how special this home really is. I even incorporated aerial footage which adds so much to the video.

Video is the best way to market and get maximum exposure. One can’t wait for a buyer to come to town so using video to reach out and expose this home worldwide is just another way to spread the word. Agents spend thousands of dollars to feature homes is national magazines with a shelf life of a month. Video can market a home long-term.

Whether it takes a month to sell this home or a year, this video will do a lot for global exposure. You can view it on my home page as well at www.SteamboatsMyHome.com.

I think Charlie makes an excellent point – Video is the best way to get world wide exposure for properties where the likely buyer could be anywhere.

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14 Responses to “This Week In Real Estate Video #67 – A Very Special Video Of A Very Special Property”

  • Brilliant Charles, love the aerials, they add great value to your production and explains the property layout as well as the proximity to future neighbours. Clean and to the point narration also really helps one to understand the properties character. Driving home the thought and detail that has gone into the building of this lovely looking home.

  • Wow Charlie, you have excelled yourself in this one!

    What a fantastic video, I can see why the owners wouldn’t want to move!

  • Awesome work Charlie, love the UAV shots also a good mix of shots throughout the edit — Great job mate as always!

  • Wow! – that is super Charlie

  • I thought the use of drones for commercial use was prohibited by the FAA. Am I wrong in thinkg that?

  • WWWWOWW!!!What a stunning marketing tool- in Australia, we’re still grappling with the use of “drones”– let’s call them UAVs- (unmanned aerial vehicles)- but I’m thinking that if they’re used only minimally in tight situations, who is going to know/complain/tell it’s not a sophisticated dolly system? Beautiful interior shots, but, realistically, Charlie, how many hours did it take you to create such a beautiful result, and, therefore, what did you have to charge them?? – many/most “ordinary” listings won’t come to the party. Obviously a beautiful property, and probably going to benefit by the magnificent marketing. Congratulations on a fabulous result.

  • P.S.- I’ve just bought a “Phantom” http://www.bhphotovideo.com/indepth/video/hands-reviews/dji-phantom-quadcopter and am going to use a six year old Ricoh GX100 in intervalometer mode to do still shots of inaccessible properties in hilly regions to get a jump on my competitors.

  • P.P.S– there are soon going to be so many of them in the skies that they won’t be able to control them hat are they going to do– shoot them down??? Please don’t get me wrong- I respect peoples’ privacy issues, but pragmatically, it’s beyond critical mass, and if ya can’t beat ’em, join ’em

  • Fantastic video! After last weeks post on Alan’s video an the phantom, bought the Go Pro and made calls on the Phantom. No one would comment on the law/regulations. However I found these two great links…

    http://www.rcgroups.com/forums/showthread.php?t=1790486
    http://www.modelaircraft.org/files/550.pdf

    “FPV flying of radio control model aircraft by AMA members is allowed only for noncommercial purposes as a hobby/recreational and/or competition activity and must be conducted in accordance with AMA’s current National Model Aircraft Safety Code and any additional rules specific to a flying site/location.”

    Still looking to get one! The Go Pro was already used for a time lapse and will put it on my 50′ mast this week for a video clip. We love the cam ranger but have not yet used it for video with the dslr.

  • For most homes an aerial shot is cool but doesn’t add that much. I mean a 30 foot pole shot could do the trick. But not only is this home spectacular, but the roof-top garden were featured in Better Homes and Gardens a few months ago – so this place draws some interest. Like I said, emotions sell homes and the setting here can only be captured with a drone. Even the sellers were blown away with those shots.

    @ Bruce – let’s just say it was a lot of hours. It’s a good thing I love what I do ; ) If I sent a bill to anyone it would be to me. This is a service I provide my clients. I’m a realtor and this is my listing.

  • @Charlie – absolutely agree… we did a 2 hour helicopter flight on Friday in an R44, and regretfully my got to pilot was out of town so we had a great guy flying but who just didn’t “get it”. Two of the properties we shot are side by side. My priority was the one on the left…understated and extremely well done (we have spent 2 days there shooting pics and video using slider and playing with the new jib)…. the house is sprawling with a cedar shake roof, waterside pool and set back closer to the water but with landscaping and trees making it very private. On the other side of the tree line in the open is a big white monstrosity with a very long pier into the water. We also had to take aerials of it, as the agent photos from another photographer were not satisfactory. I am trying to find someone in the DC are to come out and a demo or do the video clip with a multi copter. Not much space waterside to safely launch without a lot of experience. This will be our 5th video and see mega progress with each one. Thanks to all of you for being such an overwhelming inspiration to this old gal!

  • Super nice job, Charley! Beautiful home as well. And at nearly 6 minutes, I couldn’t stop watching!

  • @ Fred – I knew this one was going to be long. I had such great footage and narration that it was hard not to make it 10 minutes. So I cut and cut and cut some more. But yes, almost 6 minutes. I consider your comment a success. Thanks

  • Bruce

    That is the exact reason that the FAA is restricting drones. You want to use them to take pictures of peoples properties and potentially them without their permission.

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