October 31st, 2012
It’s been a long time since I’ve done a post on the basic principles of real estate photography. I recently had a chance to rethink my original 10 essentials I’ve been using in my Photography For Real Estate eBook and the Realtors Guide to Using Photography in Real Estate Marketing for years. I’ve made a few changes. Here is my new revised list of the basic principles of real estate photography:
- Doing quality interior photography nets from $900-$116,000 in net sales price for homes over $300K see WSJ article here for details.
- Quality interior photography means using a DSLR to accomodate:
- A wide-angle lens (14-24mm effective focal length).
- One or more external flash units.
- The primary purpose of a real estate marketing photo is to present the features of the property. Try to minimize and remove all distractions from this goal.
- The front shot is the most important shot because it motivates potential buyers to look at the rest of the photos/marketing. Use a twilight and/or elevated shots if at all possible.
- Interior shots should be light and bright. Accomplish this with either:
- Small flashes
- Combination of the two
- Verticals need to be straight (remove barrel distortion) and vertical. Typically you need to do this with post processing.
- Don’t let window brightness distract. Control window brightness with:
- Small flashes, Bracketing, or
- Window masking in Photoshop
- Control color casts with:
- Camera white balance settings or
- In post processing
- Present Real Estate Marketing Photos for Maximum visual impact:
- Large (fullscreen)
- Automatic slide shows
Number 1 and 2 are new. I’ve added these because I think these are basic principles that everyone involved in this business needs to understand. Number nine has been made more general than I’ve stated it before and number 6 I’ve combined the principle on verticals with the one on barrel distortion.
These principles are the essence of this blog and all the materials we publish here to help agents and real estate photographers. Most of what we do here at PFRE is about elaborating, expanding and explaining these principles.