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This Week in Real Estate Video #11

June 16th, 2012

This week my featured video is by Lance Selgo of Unique Exposure Photography in Fort Worth, TX. Lance’s Youtube video does a great job explaining why you want to use video for real estate. I like Lance’s approach of using video to sell photography and video. Nice job Lance!

I was quite interested to find #6. Christophe Choo is the second Realtor I’ve run across that does their own video walk throughs much in the style that Julie Kinnear in Toronto does. While not highly produced I think Christophe does a good job.

Here is my list of recommended videos for this week:

  1. Do Bad Real Estate Photos Keep Buyers Away?Unique Exposure Photography.
  2. Long-range Views on Indian Camp Road – by Heath Cowart, ResidentialPhotos.
  3. Home Cooking with Lincoln. Gorgeous House For Sale, 782 Savannah Way, Corydon, IN. by Lincoln Crum, localguysrealty.com
  4. 3 Phylis Street, Mt Albert Auckland By Scott Cousins – By Platinumhd.tv, Auckland, NZ
  5. Mt Cotton Rainforest Garden – By Mark Robinson KwickClicks Photographics, Brisbane, AU
  6. Wilshire Corridor Furnished Luxury Condo for Lease 10727 Wilshire Blvd #1102 – By Christophe Choo, Beverly Hills, CA.
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10 Responses to “This Week in Real Estate Video #11”

  • Christophe Choo is great on camera. It baffles me that he doesn’t invest in professional videography. I don’t spend much time in Beverly Hills, I can only assume that it’s tough to find professionals with film/editing skills there.

  • @Bruce – I’m amazed that I’ve had such a hard time finding real estate video done around LA I would have thought that everyone would be doing it down there… but the’re not.

  • @Bruce
    Why would he spend any money on something he clearly does good himself and pretty good?

    Like Julie Kinear, these video are very informative and get the job done 100%. Viewers would care less that its a little raw, it flows well and as Larry said, Christophe (and Julie) are great in front of the camera.

    Another one that is very informative is Yo Chicago (Joe Zerkas)

  • @Chris- I think you are right when someone is as at-ease as Julie and Christophe in front of their camera I don’t find the lack of production much of a distraction.

  • @Larry

    I find too many people caught up on “styles” of video….Cinematic vs walk through etc

    At the end of the day, an agents cares only about 1 thing, and that is whether the video is helping sell the house, is it providing MORE than the photos already have.

    A viewer looks through all the photos first, no question about this….and if they get to the video to see it provides little more they will shut it off after 30 secs.

    Video is still relatively new and alot of agents are jumping in, just to say they do it. Over time they start to look at the cost vs what additional info its actually providing.

  • Chris has a some great points. It’s all about selling. Real estate is providing a service and the more services you can provide the better. As long as they are helpful. Bad video detracts from the experience.

    @ Bruce – Christophe does hire great video people when he needs it. But the guy uses video a lot so you can’t expect production quality all the time.

    Personally, I love the home cookin’

    Thanks Larry

  • I found the video informative and educational. I got a copy of the Texas REALTOR about a week before everyone else did, but failed to read this article. I’m going back to highlight those very same sentences.

    Note: If you want to rub a REALTOR the wrong way, pronounce it real-i-ter. Just say’n. It should be pronounced REAL-TOR. Oh, and I used caps because it’s a registered term and must be spelled in all caps.

  • Just show buyers a few seconds of the agent’s face (make a friend, etc) and then the house No need for flashy transitions and gee whiz lower thirds. Give buyers enough movement to catch the eye and well constructed HD video. Buyers love to use freeze frame (I find the kitchen gets the closest examination) to study some detail that draws their interest and that frozen frame had better be knife-sharp, so watch the speed of camera panning.
    Regards,
    Norm
    Channel70.us

  • @ Lee – we’re not that sensitive . . . ; )

  • We are fans of the walk-thru video and have been experimenting with them for a while. Rather than talk and walk from room-to-room, we try to talk about the property from a fixed location – and try to keep shooting directly into window to a minimum. This is a recent example: http://youtu.be/zWsj9ZL3cv0

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