February 24th, 2012
Last week Brett Clements sent me this link to the first property video that Brett and his crew shot with their new Red Epic video camera. I think someplace I saw that they have something like $80,000 invested in the Red Epic and associated support equipment.
I’m sure some are saying, what’s a Red Epic and why do you need this level off quality for shooting property videos? Be sure to watch the video in full screen mode to get the maximum effect of the quality. If you watch the video you will clearly see that the quality of the video is extremely high. The quality is considered “Cinema quality” which means it’s the quality of what you would see with 35mm film. Brett has a page on his site that explains why they are moving to this level of quality. Here is my condensed interpretation:
- Brett and his crew are committed to being number 1 in the world in property video and thus are using the very best in technology and equipment.
- Brisbane, AU is probably the most sophisticated market in property video on the planet.
- People that own and sell upper-end homes are more video sophisticated than you would think.
- Being the best sells in a sophisticated very upper-end market like the Australian Gold Coast.
I’m sure this would not be a good investment in many markets in the world but it probably makes sense for Brisbane, AU.