Archive for January, 2012

Reader Poll On The New PFRE Blog Template

January 21st, 2012

I left the new PFRE blog template up overnight on Friday night and got some negative feedback. So I thought I’d do a reader poll this weekend to get a broader input. Update 1/22 8:00 PM Pacific: On Sunday (1/22) evening I took down the Poll that was up for most of the weekend because [...]

What’s New In LR4 Beta That Will Help Real Estate Photographers?

January 19th, 2012

Since Lightroom 4 Beta has been out now for 10 days and I’ve had time to play around with it I thought would try to sum up the features from the point of real estate photography. As of Lightroom 3 when Adobe added the Lens Correction features, I believe Lightroom became an essential tool for [...]

A Simple, Elegant Real Estate Tour Template For Those Up To Hosting Their Own Tours

January 18th, 2012

Today as a follow-up to comments I made on Monday’s post about taking control of how your images are presented Brandon Beechler, an Orange County, CA Architectural photographer/web designer pointed out that he agrees and since he is skilled in CSS and HTML he creates and hosts his own tours for his real estate photography [...]

Tell The US Congress Not to Censor the Internet!

January 17th, 2012

Today I’m breaking from my normal policy of not posting about political issues. Opposing the Protect IP/SOPA bills is just too important to let slide. Many sites in the US  today (Wed 1/18) are completely blacked out in an expression of protest against Protect IP/SOPA bills that are very close to being passed in the [...]

Great Marketing Requires Great Images and Great Online Presentation

January 16th, 2012

David Eichler just showed me a shoot that he did recently of a high-end property, The Tobin-Clark Estate-Hillsborough, CA listed at $29,000,000. This home is considered one of finest designs of Architect David Adler . As David explains on his blog post that has 11 images from this shoot, this is not a typical real estate shoot in that [...]

Tourbuzz Announces Tactical Video Tour At No Extra Cost

January 15th, 2012

On Friday Tourbuzz.net announced what they call “tactical” video on their tours. Tactical video is Clips are limited to 10MB (10-15 seconds) that you can upload just like still photos. As far as I can tell this is a completely a new concept to have short clips in a tour. Here is an example of [...]

Using The Digital Magazine Format To Stay In Front of Your Clients and Generate More Business

January 12th, 2012

 PFRE reader Ron Rosenzweig showed me his digital magazine called Florida Designer Homes Magazine that he launched last summer for the purpose of keeping his name in front of potential clients and making contacts with new clients. Ron describes setting up the magazine as follows: I set up a website to host the publication as well as using [...]

Meet Jeffrey Hogue Pennsylvania Realtor That is Passionate About Photography

January 11th, 2012

Last night Jeffrey Hogue a Pennsylvania Realtor sent me some photos of his bucket truck that he has painted to promote himself as a listing agent and photographer. When is the last time you saw a real estate agent that believed strongly enough in marketing and photography that they would go out and buy a [...]

Reader Lens and DSLR Polls Are Now On The Lens and Camera Pages

January 10th, 2012

The two reader polls on what lens do you use and what DSLR do you use back in November of 2011 turned out to be very significant and insightful. Unfortunately that post has moved down to about the third page of the blog so people that need and want to see it probably won’t find it [...]

Lightroom 4 Public Beta Released

January 9th, 2012

I was just about ready to call it a day but I just noticed that Adobe just put up LR 4 Beta for download. So I thought I’d pass that along. It looks like LR finally understands video. Here are a couple of places to get more info on what’s new in this release: www.photoshopcafe.com/lightroom/ [...]