January 22nd, 2012
Last week I did a couple of posts (here and here) on the subject how presentation of real estate photography is a huge factor for the photos to do their job and for the real estate photographer to look their best.
Yesterday a Google alert pointed out a newly listed at 11206 Laurie Dr, Studio City, CA that had a simple, clean, attractive slide show that not only showed off the photography and felt sophisticated. Actually this style of tour seems to be really popular in Southern California. Over the years I’ve seen many variations of this kind of slide show on Southern CA listings. I like the fact that the photos are large and fill the display window, it runs automatically, it will go fullscreen if the viewer chooses, the viewer can control or stop it and yet it still has a place for some branding and text.
The little control mechanism (dots) at the bottom suggested to me that this tour was jQuery based so I decided to figure out who designed the tour and who the photographer is. Here’s what I found:
- The core technology is a donationware product built by Sam Dunn which he calls Supersized! jQuery Plugin. If you are geek enough, you can download Sam’s code and host tours yourself. Be sure to give Sam a donation for his work if you download it! Also, notice that Sam can be hired to customize this code for you too in case you are not up to cutting HTML.
- The company that shot the photos and used Sam’s Supersized! jQuery for this tour is Los Angeles real estate photography and web design company Swiftpictures operated by Victoria and Adam Pergament.
To me the Swiftpictures package of a shoot, a property site and 50 brochures is a great combination. This is what every listing agent needs. As long as you are selling agents a set of photos, why not include a flyer design and property site/tour too? Let’s face it, the designs for flyers/brochures and property sites that agents choose leave something to be desired.