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Marketing For The Highest Priced Home In The US: LA’s Spelling Manor

December 20th, 2011

Thanks to Zephyr McIntyre for sending me the WSJ article on the sale this summer of the highest priced home in the US. The Spelling Manor a 57,000 square-foot Los Angeles mansion built by the late TV producer Aaron Spelling closed in July 2011 for $85 million, or 43% off its $150 million asking price.

Zephyr says there was a whole TV program on HD TV on selling the Spelling Manor. YouTube has a bunch of video on the history of this mansion. This is the the most viewed one. Most of the video on this home is by coverage for other than selling the home. At least the stills are respectable.

The thing that I’m puzzled by most is since LA is the movie capital of the world, the video talent there is staggering yet I have almost never seen a video for the express purpose of selling a home. Ya, these mega-mansions get coverage on HD TV and Forbes but never a video created by a agent for the purpose of selling a home. I must be missing something.

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3 Responses to “Marketing For The Highest Priced Home In The US: LA’s Spelling Manor”

  • While not LA, locally – and initially a competitive market review concern – there is a State university, UCF, with an established filming, entertainment and tourism degree program. Also locally is a private college, Full Sail, with 13,000 students and their entire mission and degree programs focus around filming, audio, computer graphics and design, screekplay/writing, production and the creative arts for “creative minds” as their literature states. In my research, I didn’t find them to be a competitive entity. I think the student/graduates are oriented more towards “the next great Indie film” like the Blair Witch Project that came out of UCF, commercial video, or corporate employment at Disney, Universal, etc. Real Estate video just doesn’t appear to be on the radar…which was a relief to me. That was true even at a Chamber of Commerce event where I had a table – another participant was a video company (walking around with a nice Red) but their focus was on corporate events. The irony is that the cinematographer didn’t come from either of those degree programs. but was an aerospace engineer who was laid off and developed the company from personal interest and experience working in the field as a part time while going to school for the engineering degree.

  • I wonder how long 1 showing lasted at that home… I think buyers, or buyer’s agents, would want to video their tour to remember the home. There is no way you could remember all of the rooms in a mansion like this. A video tour is a must for listing agents selling real estate like this.

  • Actually, I believe this was the highest sale price in the US in 2011, at $100,000,000: http://online.wsj.com/article/SB10001424052748704530204576233170859101198.html However, it was never formally on the market, and so there was not a published asking price.

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