Archive for November, 2011

PFRE Reader in Sydney Looking For Feedback

November 18th, 2011

About a week ago David Ross, founder and CEO of IMAGEination.tv asked me for some feedback on a couple of his videos: An Agent video and a Property video As I told David, I’m happy to give him my feedback but I consider the feedback of thousands of you gentle readers more significant than just [...]

New Activerain.com Survey Indicates That Top Agents Spend 10 Times More On Marketing

November 17th, 2011

Yesterday Scott Hargis sent me a link to a new activerain.com survey that shows what top agents do that is different than not so successful agents. This survey has a lot of good data that will give you insights into the behavior of top agents and what makes them top agents. There are a couple [...]

Are You Taking Credit Card Payments For Shoots On Site?

November 16th, 2011

These days real estate photographers can accept credit cards to collect their shoot fee right on site from their clients. I talked about his a year ago. Early adopters were already doing it then but now it’s become very routine. The way you do it is with this little free swipe gadget that attached to [...]

Video on An Agents About Page Can Add A Personal Touch To The Site

November 15th, 2011

Yesterday I added a little introduction video to the PFRE blog (right up there in the center below the header image)  because I feel like I should be eating my own dog food in the area of video. Please be easy on me, I did a lot of practicing, a lot of takes and as [...]

Australian Gold Coast and Queensland to Host 2018 Commonwealth Games

November 15th, 2011

Congratulations to our mates on the AU Gold Coast for winning the hosting of the 2018 Commonwealth Games. Brett Clements and the crew at PlatinumHD used the announcement as an opportunity to take their new Red out for a spin. Brett says: The good, the bad and the ugly…This was shot at 5k and resolved to 2k using [...]

A Demonstration Video Of High-end Interior Technique By Roger Brooks

November 14th, 2011

Thanks to Harry Lim in Orlando, FL for pointing this video out to me. This is a meticulous demonstration by Roger Brooks, a Architectural and Interior Photographer in Vancouver, BC demonstrating  a lighting/post process layering technique commonly used in high-end Architectural Interior photography. Note that I show it here as an educational illustration of how many Architectural [...]

What’s Your Level Optimism About Real Estate Property Video?

November 13th, 2011

I can’t help noticing the huge variety of opinions that discussions of video always brings out. The discussion of video last week seems to have brought out this variety more than usual. I think it would be useful and fun to poll this subject so everyone can see the results. There are several groups/levels (note these [...]

Video vs Tours – Which is More Effective?

November 10th, 2011

Today Mike O’Neill in Knoxville, TN asked a great question: “I see lots of articles about using Video to market your properties, a few on Tours. Can you write an article about Video vs Tours ? I’m in Knoxville, TN doing some real good virtual tours, but I’m seeing Video moving up the popularity scale. I [...]

Adobe Halts Flash Plug-In Development For Mobile Platforms

November 10th, 2011

Via HuffingtonPost: On Wednesday morning, Adobe confirmed rumors that it will end development of its Flash Player plug-in for mobile browsers. Danny Winokur, Adobe’s Vice President and General Manager of Interactive Development, announced the decision in a blog post, explaining that the company will develop native apps for mobile platforms and will focus on the [...]

Use Video To Market Your Real Estate Photography: An Example By Mike Kelley

November 9th, 2011

Mike Kelley just sent me a link to his new video that he’s going to use using on his site to promote his work. I think this is a very effective video that shows off Mike’s technique, the high-end equipment he uses and it has a very personal feel yet it is short and simple. [...]