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Louisville PFRE Reader Tim Furlong Photo shoot Featured In WSJ

September 22nd, 2011

A shoot by PFRE reader Tim Furlong, Jr. of Louisville, KY is featured today in the US edition of the WSJ.

I love this front shot! I think it is well composed and the colors really pop. It makes the viewer want to click and look through the rest of the photo set.

The interior shots look good too. Tim says he uses straight Exposure Fusion with no flash. This is a great example of can be done with just Exposure Fusion. Nice job Tim!

Every time I do one of these posts on homes that are featured on newspaper sites I feel obligated to comment on newspaper sites total lack of web etiquette in the way the give listing and photo credit. The WSJ is using the listing agent’s listing and Tim’s work for free in return for using this content yet they give no links to the listing agent or the photographer. I’ve discussed this with a USA Today web editor and they don’t want to risk a link to somewhere else because the reader many leave their page and never come back! What if I lived in Louisville, saw these photos and said, “oh, my god, I love this place and want to see it”. I can’t, they don’t even mention the listing agent. Their thinking is 19th century thinking! This is not even in their own best interest. Sorry, I just had to get that off my chest. I figure if I rant about this every time I link to a newspaper site some 19th century editor may read it and realize that the web is a linked media.

BTW: If you are in Louisville and want to see this lovely home it is listed by Melissa Ormerod and here is the realtor.com listing page. It took me 20 minutes of serious googling to figure this out.

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8 Responses to “Louisville PFRE Reader Tim Furlong Photo shoot Featured In WSJ”

  • It looks like they have credited him below the slideshow / gallery in grey text.

  • @Dtsilver- Yes, exactly… I didn’t say they didn’t credit Tim, my point is that it’s trivial to make that text a link to his site. And every other non-newspaper blog or site on the net would do that.

  • Very nice. I have started using exposure fusion as well in my virtual tours and would like to know the specifics of exposure, number of exposures, etc.. if possible.

  • @gholder26- Tim described his technique to me as; “It’s straight up exposure fusion. Three brackets: -1, -3, +1. No flash.”

  • Beautiful work. Did Tim say how he gets these colors? They’re beautifully rich without being over-saturated.

  • Hmmm. I suppose for something such as this it is too much trouble for many to raise a fuss, but this usage is really not for marketing the property, since it does not identify the property address or provide any contact info for the agent. As Larry proved, you can find out about such a property with enough digging, but how many people are going to bother with that? Seems as though the WSJ is getting free use of the photo, with no real benefit for the photographer or listing agent. Would real estate agents tend to object if photographers prohibited such usage? This usage technically does not fall within my terms of usage for real estate photography.

  • Quite literally, it took me all of 5 seconds to find his website. I directly copy and pasted the reference displayed on the site “Tim Furlong Jr./RealTourCast” into google seach, and it was the first listing.

    This is besides the point, though. They should link back to the photographers site.

    The fact that it is displayed on WSJ tells me someone had submitted the pictures ( I hope they were not directly stolen / screen captured and used ), which makes me beg to ask the question, who submitted them? Was the person in agreement of the usage? If so, I don’t see what the problem is. Yeah it would be nice to have a link back, actually, REALLY nice considering traffic would spike and the photographer’s site would definitely get ranked high in google search due to the referring site / quality, being WSJ.

    The photographer however, is still getting exposure, which is nothing to bark about, especially when it’s coming from WSJ, and can be used for future marketing endeavours / documentation.

  • @Michael: The first thing I do when combining the 3 exposures for HDR is make sure the ‘Saturation” slider is no further than 60-65. Then in Lightroom, I check the white balance, if the WB still needs some work I go straight to the Split Tones and balance it out. Since the HDR is somewhat desaturated at this point I boost up the vibrance and in some case tweak the Saturation a notch or two. Finally, I make my way to HSL sliders and saturate the specific colors and darken/lighten them as necessary. It’s also a good idea to do this with the sky, as well. Just saturate the Blues and then darken them if you really want to make the sky to pop. This practice is also handy when there are a lot of clouds present and you want to pull some of the sky through. I don’t use external plugins either, it’s all done within Lightroom 3.

    @dtsilver: The WSJ emailed me directly for the images, too. And I agree, it would be nice to have that link but, at the same time, I’ll settle for what I’m given. After all, as you found out for yourself, all you had to do was copy and paste into google and you’re done.

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