Archive for June, 2011

Remember The Over The Top Risque Videos – They Worked

June 16th, 2011

Ian Adams, Australian Gold Coast agent that platinumHD.tv shot the risque videos for back in Feb and Mar of this year left a comment recently about the results of the videos. Despite what you may have thought of them, they did their job. The property is sold and the listing agents believe the videos played a major role [...]

Birdview- Another Shoot From Malibu Photographer/Realtor Mike Gardner

June 15th, 2011

Mike Gardner from Malibu sent me one of his recent shoots of the Birdview Property that overlooks the beach at Malibu. Mike says that on this shoot he bracketed the white balance. That is, on each of the interior shots he made exposures with white balance set for the exterior (windows) and other exposures with [...]

An Interesting Variation On Shooting A Home Tour

June 14th, 2011

Joanna Michl and her partner who work the Southeast PA area (including Bucks Co, Montgomery Co, Chester and Delaware Coast) just showed me one of their recent videos. The video uses a concept I haven’t seen before. Joanna appears in the video and acts as a potential home buyer walking through the home talking to [...]

Scott’s Quick And Easy Sky Replacement Technique

June 13th, 2011

Like Scott Hargis says, there are a gazillion ways to replace a sky. For real estate photography you want something fast and easy. Scott’s video tutorial is just that, quick and easy. You don’t even have to have a library of skies for this one! You just change the color of the clouds from grey [...]

Communicate Based on What You Believe

June 11th, 2011

I want to pass along a TED video by Simon Sinek from a couple of years ago because it has some powerful ideas in for anyone creating and building a business. I think it is especially relevant to photographers and cinematographers that because this limbic brain that Simon is talking about, that makes decisions but doesn’t use language [...]

A Unique Property Video of A Unique Australian Estate

June 8th, 2011

Here is the latest property video from Brett Clements and crew of PlatinumHD.tv Propvid Australia. This is not your average property video. It’s much longer than most. Feature length compared to most property videos (7:38). But if you’ve been following Brett and crew you probably didn’t expect them to do an average propvid. Just when you [...]

Maintain Business Relationships With Drip E-mail

June 7th, 2011

Sherry Keenan, of St. Petersburg, FL told me to day that the real estate photography business in St. Petersburg area is going very well and she has over 100 business cards of agents that she has made personal contact with and wants to start a drip email campaign to keep in contact with these agents [...]

Perspective Distortion In Real Estate Photography

June 7th, 2011

A very real issue in real estate photography is perspective distortion. It comes up all the time because real estate photographers use wide angle lenses which are famous for two types of distortion: Barrel distortion: This is a lens defect prominent in ultra-wide zooms where straight lines near the edge of the image are curved. [...]

Poll: How Is The Real Estate Photography Business?

June 5th, 2011

A real estate photographer on the East Coast recently told me they were having a hard time making a go of it. My initial feeling was that lack of success in real estate photography these days is likely related to one’s marketing approach since I hardly ever hear of anyone not getting enough business once [...]

HDSLR 101 Video Series

June 3rd, 2011

I’d like to pass along this outstanding series of tutorials on the basics of shooting video with a HDSLR by the guys over at nextwavedv.com. I think it’s a great series of tutorials that any real estate photographer that is thinking about expanding their horizons into the video world should check out. This is a [...]