Archive for June, 2011

Congratulations to Ron Kenny June PFRE Photographer of The Month

June 30th, 2011

It is now officially July in Greenwich, UK which means the PFRE Photographer of the Month voting for June is over. The winner for June 2011 is Ron Kenny who works the greater Seattle area. Ron was assisted by Chad Douglas of Puget Sound Aerial Imaging. Ron says, “this image is a joint effort between myself and [...]

A Stunning Example of How to Use Stills and Video to Market a Home

June 29th, 2011

Quentin Bacon and Scott Hargis teamed up to shoot a stunning classic mid-century modern home designed by Don Sandy in Orinda, CA. Quentin and Scott’s client is Michael Thompson of Sotheby’s International. The finished official marketing site for this home is www.92sandhill.com. This site is a great example of how to market upper-end home. Plenty [...]

Final Cut Pro X review: Apple Pissed Off 5,000 Pros to Please 5M Amateurs

June 28th, 2011

The title of this post is a tweet by Daniel Jalkut, of Red Sweater Software. Last week Apple released it’s long awaited Final Cut Pro X. The release has film editing Hollywood and broadcast pros (like the video editors at Conan O’brien) taking to the streets with pitch forks. Daniel’s tweet (Final Cut Pro X [...]

What’s So Special About The Nikon SB-80dx Flash For Real Estate Photography?

June 27th, 2011

For those of you that have Scott Hargis’s Lighting Interiors eBook or have been hanging out in the PFRE flickr group for any amount of time, you understand why Nikon SB-80dx manual flashes are THE small flash of choice for real estate photographers so move along, there’s nothing here for you. However, the questions I’ve [...]

Alternative To The Top Nikon and Canon Ultra-wides

June 26th, 2011

Peter Brandt posed a question last week about the Tokina 16-28mm f/2.8 FX wide angle lens. Peter’s question was, “wouldn’t the Tokina 16-28 be a better lens than the Nikon 14-24mm f/2.8G ED AF-S?” Peter points out that the Tokina 16-28 is less than half the price of the Nikon 14-24mm and for interiors you [...]

Have I Told You Lately How Much I Love My Villa?

June 23rd, 2011

How To Triple The Number Of Showings For Your Listings

June 22nd, 2011

Through his photographer/videographer, Heath Cowart, I recently met Paul Wilander who is a top producing broker in Brevard, NC. Paul opened his own real estate brokerage (Looking Glass Realty llc) in November 2010 with the aim at providing his clients with the most effective, cutting edge marketing available. Paul’s experience is that professional photography and video are the [...]

Another Success Story That Grew Out Of Real Estate Photography

June 21st, 2011

I want to pass on another success story. Allan Mackenzie who is very active on the PFRE Video for Real Estate flickr group posted this video that he did recently. Allan’s recent post in the PFRE flickr group explains the whole back story on this video. While this video is not a property video, the [...]

Marc Angeles- Real Estate and Architectural Photographer in LA Area

June 20th, 2011

Marc Angeles, a real estate and architectural photographer working in the LA area contacted me several days ago to tell me he was a PFRE blog reader and to pass along his story of success in real estate photography in the LA area. I love passing on stories like this of how real estate photographers [...]

Using Spreadsheets To Track Your Small Business

June 19th, 2011

I’ve come to the conclusion that all you need to track your business financials is a few good spreadsheet templates. Here’s what’s lead me to this conclusion. At beginning of this year at our house we went through a traumatic upgrade from a 2004 version of QuickBooks to QuickBooks 2011. My wife Levi, the accountant in the [...]