May 22nd, 2011
Jason Lusk ask me to do a post about real estate photographer websites and pose the question: “What do you find effective or think is necessary to have in a Real Estate Photographer’s site?” Jason is in the process of updating his site.
So let me start by listing what I think are essential features for a real estate photographer website:
- Showing your portfolio of work is the primary purpose of your site. Automatic display of a gallery of LARGE interior and exterior images that display by just hitting the URL. This auto portfolio display should be your absolute best and most stunning images.
- Spend some time going over your portfolio and weeding out everything but the very best images. Get other people, who’s opinion you respect to help you do this.
- The site navigation should assume the average viewer will give you about 5 seconds before moving on unless you grab their attention and hit them with your best shot without them having to do anything. I see a lot of people trying to mix every type of photography together on one site. To me this approach is much less effective than focusing on one type of photography on a site.
- Have more galleries/portfolios that show the range of related work you do. For example, Interiors, Exteriors, Video or Portraits. These are all related because they are types of photography that a real estate agent is likely to need.
- Your contact/about information with your smiling face. I don’t understand photographers that are selling photos that don’t have a photo of themselves on their site. You’ve got to eat your own dog food!
Other Nice Features To Have
- Be visible on tablets and other mobile devices. Non-Flash devices like the iPad are the biggest challenge. Nobody is going to spend much time looking at your site with a phone size device but visibility on all types of tablets is becoming important.
- Showing the area you serve is a nice touch.
- Giving clients info on preparing their home for a shoot is a great use for your site.
- Attitudes about showing pricing is mixed some do it and some don’t. If you show your prices on your site, expect to have other compete with your price.
Jason’s site meets all of my expectations in both essentials and secondary, nice to have features. What do others think? Have I missed anything? Jason would like to have some feedback from everyone on his site.