April 17th, 2011
Peggy Taylor, of Tampa Bay, FL left a comment on last Thursday’s post that is just too important not to highlight for everyone. First some background. About a month ago I did a post on Peggy’s work because she was featured on agentgenius.com. Many PFRE blog readers complained at Peggy because she was charging $99 [...]
April 14th, 2011
I recently had a discussion with a real estate photographer that is struggling to get his business started. I was challenging his $75 pricing. And he was telling me that he has spent the last year or so friending about 250 local agents on Facebook and then offered them all a $50 shoot for their [...]
April 13th, 2011
Last night in Las Vegas at the NAB (National Association of Broadcasters) convention, Apple announced Final Cut Pro X. This announcement is a big deal for FCP users since FCP hasn’t had a major update in 2 years and the current version is still 32 bit and doesn’t take advantage of Snow Leopards’ 64 bit architecture. The [...]
April 12th, 2011
Doing quick Photoshop masks for sky replacement or window replacement on interior shots is a frequent need that real estate photographers have. I created this video a number of years ago but have had several situations recently that people wanted to mask interior windows. The crux of creating such masks is that the mask edges [...]
April 11th, 2011
Brett Clemments and his crew at PlatinumHD.tv are experimenting with creatives ways to create video that “sinks the emotional hook” and get’s buyer’s attention just like other forms of video ads. In this, video the PlatinumHD crew directs two agents (Lucas Wilson and Natalie Poteri) in a short dramatic comedy written on the spot. The [...]
April 10th, 2011
After doing the post last week on the essentials you need to get started in real estate photography, I got several requests to do a similar post on real estate video. So I asked Allan MacKenzie of Xander Video who teaches workshops on real estate video to help me put together the following list of [...]
April 6th, 2011
I discovered Julie Kinnear, a Toronto agent that does her own video walk through tours, about a year ago when she made a comment on the blog. The reason I want to comment on Julie’s video’s is many have pointed out that the dramatic life style videos that I’ve reviewed here are out of place for [...]
April 5th, 2011
I have been eyeing the Eye-Fi Pro X2 SD card for a while now. The idea of having wifi build into your memory card is kind of cool. The feature that pushed me over the edge to buy one is the promise of wirelessly tethering my 5DMKII to my iPad. This video at fstoppers.com demonstrates the way [...]
April 4th, 2011
This last week I was talking with Michael Pelzer of Uneek Luxury Tours. Michael says he been shooting video seriously for about a year and getting inspiration from the video work he’s been seeing by other real estate videographers on the PFRE blog. Michael has been shooting on a retainer for Sotheby’s International in Central [...]
April 3rd, 2011
I’ve been getting bunch of questions from people new to real estate photography lately and noticed that my post aimed at helping new comers get started in still photography hasn’t been updated for well over a year. Here is my current thinking for people just getting started. Essential Gear Wide angle lens: This is the [...]
