April 4th, 2011
This last week I was talking with Michael of Uneek Luxury Tours. Michael says he been shooting video seriously for about a year and getting inspiration from the video work he’s been seeing by other real estate videographers on the PFRE blog. Michael has been shooting on a retainer for Sotheby’s International in Central Florida for the past 8 months working with builders and interior designers.
Michael wanted to share his promotional video that he’s been creating for his company, Uneek Luxury Tours. Because Michael shoots all upper-end homes for Sotheby’s in his promo contains clips from homes of William Lear, Shaq, Joey Fatone, Prince Fielder , Ike taylor, and one of the creators of the Blackberry.
Michael works with a Canon 5DMkII and a Sony FX1 although he’s moving towards doing everything with the 5D.
I find Michael’s work easy to watch. I like his brisk editing style and liberal use of time-lapse. The feedback I gave Michael is that 4:38 feels a bit long for me. I actually thought it was finished at 3:23 when the music track went quiet and big black tire fills the screen. I was a bit surprised when it when on for another minute. If it were me, I’d end it at 3:21. Michael’s problem is he’s got so many awesome clips it’s hard to eliminate clips but I think shorter would be stronger. The other thing that is a bit confusing for the viewer is the mixed branding. That is, sometimes Uneek branding is on the screen and other times Sotheby’s is in the lower left corner. If this is a promo for Uneek I’d get rid of the Sotheby’s branding.
What do others think? Michael is looking for feedback on his work.