Archive for April, 2011

Amazon Apologizes for Pfretour.com and PFRE eBook Download Problems

April 29th, 2011

From the HuffingtonPost: It’s been more than a week after Amazon’s Elastic Compute Cloud (EC2) service went down, taking sites like Reddit, Quora and Foursquare with it. Amazon is finally issuing an apology and in-depth explanation on how and why the cloud service failed so spectacularly. Read the whole article here. This was the same outage that [...]

PlatinumHD Propvid is Now In Nanaimo, BC

April 28th, 2011

Regular PFRE blog readers will remember Jacob McNeil and Jaimie Walker from Naniamo, BC. I did a couple of posts on their work back in 2010… here and here. Jamie and Jacob went down to Brisbane in early February for a Propvid bootcamp and to learn the PlatinumHD Propvid approach to property video. I really feel [...]

Real Estate Agents and Offices Need More Than Just Property Video

April 27th, 2011

Allan MacKenzie was showing me an infomercial video that he did recently about an iPad 40 day promotion that a real estate office in Brisbane was offering. The budget was $700, the video is 45 sec’s in length. Allan dropped in the video that displays on the iPads with an effect called garbage matte and [...]

Are Your Front Exterior Shots Attention Grabbers?

April 26th, 2011

In real estate  photography the front exterior shot is THE most important shot. Why? Because a thumbnail of the front exterior shot needs to have the visual power to grab the attention of the home buyer scanning through lists of listings on real estate sites and entice them to look at the listing further. On most [...]

Layers in Lightroom and Aperture?

April 25th, 2011

Now that real estate photographers can straighten verticals and remove barrel distortion in Lightroom 3 the only reason they need Photoshop or Photoshop Elements any more is to mask windows or replace skys right? If they had layers in Lightroom and Aperture then they wouldn’t need Photoshop! This is onOne Software’s line of thinking. So [...]

Blending Flash and Ambient Frames for The Best of Both Worlds

April 24th, 2011

Note: that this post is by Iran Watson a Realtor/real estate photographer in the North Metro Atlanta area. One of the most frequently asked questions I get is how I use the “Flash/Ambient Hybrid” technique when photographing interiors. Although it sounds somewhat complicated on the surface, the concept is really quite simple. The execution, however, [...]

Eye-Fi Pro X2 Can Now Transfer Directly To Your iPad

April 21st, 2011

Back on April 4 I did a post on wireless tethering of your DSLR to and iPad. At the time of that post you needed to have a wireless network available to get an Eye-Fi Pro X2 (located in your DSLR) to talk to an iPad. Today Eye-Fi released a software update for the Pro [...]

Welcome Michal Pecek in Bratislava, Slovakia to The PFRE Community

April 20th, 2011

Yesterday I talked to Michal Pecek who’s is starting a real estate photography business in Bratislava, Slovakia. I had to brush up on my geography to locate Bratislava. Bratislava is in southwestern Slovakia on both banks of the Danube River. Bordering Austria and Hungary. For some reason I am continually amazed how much real estate and the real [...]

A New Property Video By Malia Campbell

April 19th, 2011

Malia Campbell just stopped Salem by on her 15 hour drive up I-5 from Oakland to Seattle this evening and we discussed real estate photography, property video and enjoyed some Thai food. I was telling Malia that I really liked the video that she is doing lately. I especially liked the video she shot while [...]

An Alternative For Slideshow and Video Hosting

April 18th, 2011

John Quarles, of Birmingham, AL who is on a quest for the best way to host his property videos pointed out to me last week that the SlideshowPro.com Director hosting is a very useable and inexpensive way to host property video and slide shows that you want viewable on any computer or mobile device. This [...]