Archive for March, 2011

Announcing An Update To The Business Of Real Estate Photography eBook

March 13th, 2011

I’ve just finished a significant update to my Business of Real Estate Photography eBook. For existing subscribers to this eBook, I’ll be sending out download links in the next few days to everyone that has ever purchased this eBook. The download link will go to the e-mail address you used to originally purchase this book. [...]

David and Joe Were Awesome In Portland Today!

March 12th, 2011

I spent today at the David Hobby – Joe McNally Flash Bus lighting workshop.  As of about 6:00 PM PST today the bus the bus is  on it’s way towards San Francisco for tomorrows’ (Sunday 3/13) workshop and then points east. The worksop was awesome! Both David and Joe are great teachers. They have totally [...]

More Out of The Box Property Video: Choosing a Deadend or Desiderata?

March 10th, 2011

As we’ve seen in the past, Brett and his crew at PlatinumHD are masters a moving well beyond the cookie-cutter approach to marketing property to find a way to sink an emotional hook and draw the viewer in. They go far beyond the “Hi I’m (insert name) from (insert Agency) and we’re at (insert address)” [...]

Stickerscan.com – A Resource For QR Code Stickers and Signs

March 9th, 2011

One of the @PFREblog followers on Twitter (Tom @QR_4_REALESTATE) has as site that sells QR code stickers to put on existing signs as well as rider signs and all sorts of QR code products. A couple of months ago I did a post on the fact that you should be thinking about using QR codes [...]

iPlayerHD: The Real Estate Photographers Video Hosting Of Choice

March 8th, 2011

In case not everyone noticed it, I wanted to point out that the question that I posed in my post a week ago “Where should independent real estate photographers host their video” was clearly answered in the post comments. The overwhelming response was iPlayerHD. To recap, the problem an independent real estate photographer shooting video [...]

Another Real Estate Photographer Moving Into Video

March 7th, 2011

I wanted to show you a video by Heath Cowart of Brevard, NC. Heath has been an PFRE reader for some time and an active participant in in the PFRE video for real estate flickr group. Heath has started shooting video and has a created a YouTube Channel and a blog. I think having a YouTube [...]

PFRE Blog Now Available In 52 Languages

March 6th, 2011

Ever since I started using the Chrome browser about a year ago, I noticed that whenever I ran across a page in a language other than English, Chrome offers to translate to English. Very cool feature! I’ve also been known to use Google translate to impress my native Spanish or French speaking friends with my [...]

A Sequel To Neo Property’s Over The Top Real Estate Marketing Video

March 4th, 2011

Ian Adams and Adrian Jenkins of Neo Property, agents on the Australian Gold Coast, the same guys that had the article on their risque listing video a couple of weeks ago have another listing and because the first version has already gotten 200,000 views they asked Brett Clements and his crew to do a sequel. [...]

Beyond Real Estate Photography?

March 3rd, 2011

I recently got an email from Atticfire that reminded me that I haven’t mentioned them for a while. I first discovered the Atticfire and did a post on it back in Oct of 2007. Since that time participants in the PFRE discussion group managed to reverse engineer how the Atticfire team creates the dramatic effect in their images. Back [...]

Interest In Real Estate Video Is Up Significantly In 2011

March 2nd, 2011

In the last few months I’ve talked to a remarkable number of real estate photographers and agents that are showing more interest than ever before in video. I’ve been pumped about online video since I purchased my 5DMkII in 2009 but what I’m seeing now is more people saying that they are starting to do [...]