March 31st, 2011
Congratulations to Stephen Reed of Garland, TX for winning the voting done in the PFRE Photographer of the month flickr group. Stephen’s image won the vote by a wide margin. The second place went to Cal Michener and the third place was tied between Michael Suzor, Eric Lucero and Mike Leyland. Click on the image to [...]
March 29th, 2011
I’d like to welcome John Durrant of the UK and his Property Photography Blog to real estate photography blogging. John is a long time property photographer in the UK that also has a business in post processing photos for estate agents (that’s UK for real estate agents) called Doctor-Photo. John says, “I’m on a one-man-mission [...]
March 28th, 2011
I’ve revised, updated and expanded my free Guide to Using Photography in Real Estate Marketing For Realtors and Home Sellers. This is the third edition of the two page guide that I first released in June of 2009. It’s purpose is to help everyone educate agents on why photography is important for marketing real estate. I’ve [...]
March 27th, 2011
Brett Clements showed me this new video that his crew just shot for Chris Hinds of ReMax CBD, who recently when out of business because of the crashing Brisbane CBD market (CBD is Australian for downtown, you know, Central Business District). The girl on the couch is Cassie Cochrane who use to be Chris Hinds’ [...]
March 24th, 2011
Because my wife has been a 26 year listing agent and I spent 10 years helping her list homes I tend to see the world, much of the time, as a listing agent. One phenomena that has always amazed me is the magic effect of giving the home seller a DVD with photos of their [...]
March 22nd, 2011
Yesterday I was talking to Sandy Hegyi who shoots real estate on the British Columbia Sunshine Coast. Sandy’s background is 25 years lighting interiors for big budget film and television productions. Sandy was a Chief Lighting Technician and is used to working with 5 assistants, a ten ton truck of lighting gear with 200,000 watts [...]
March 21st, 2011
I’ve updated the official Photographer of the month page to reflect the on going process of photo submission, voting and choosing a monthly PFRE photographer of the month after this first month. There’s also also a link to this page on the right-hand side-bar just above the list of past real estate photographers of the [...]
March 20th, 2011
Allan MacKenzie of Brisbane, AU sent me an example of a home he shot recently. He’s posted both stills and video to this SmugMug slide show format. I’ve seen other real estate photographers use this SmugMug slide show format which allows you to post both stills and video in the same tour. On the surface [...]
March 18th, 2011
Congratulations to Andrew Mayon of Greensboro, NC for getting some good coverage in the AOL real estate blog today. I talked to David Koeppel, the freelance writer who wrote the article a few days ago. David was asking all the right questions about real estate photography. Why are only 15% of agents using professional real estate [...]
March 16th, 2011
I got an e-mail promotion today from Jack Cotton, luxury marketing expert, author and speaker. He says: When it comes to the adage “a picture’s worth a thousand words,” Luxury Home Experts change it to “a picture can be worth a million words.” When presenting a luxury listing, you want more than one picture. You [...]
March 14th, 2011
There are a bunch of real estate photographers out there that are not recovering their expenses and not paying themselves an adequate hourly wage. I want to do some arithmetic for those folks. The price you charge for a shoot has three parts: Your fixed cost of being in business per year spread over the number of [...]
March 13th, 2011
I’ve just finished a significant update to my Business of Real Estate Photography eBook. For existing subscribers to this eBook, I’ll be sending out download links in the next few days to everyone that has ever purchased this eBook. The download link will go to the e-mail address you used to originally purchase this book. [...]
March 12th, 2011
I spent today at the David Hobby – Joe McNally Flash Bus lighting workshop. As of about 6:00 PM PST today the bus the bus is on it’s way towards San Francisco for tomorrows’ (Sunday 3/13) workshop and then points east. The worksop was awesome! Both David and Joe are great teachers. They have totally [...]
March 10th, 2011
As we’ve seen in the past, Brett and his crew at PlatinumHD are masters a moving well beyond the cookie-cutter approach to marketing property to find a way to sink an emotional hook and draw the viewer in. They go far beyond the “Hi I’m (insert name) from (insert Agency) and we’re at (insert address)” [...]
March 9th, 2011
One of the @PFREblog followers on Twitter (Tom @QR_4_REALESTATE) has as site that sells QR code stickers to put on existing signs as well as rider signs and all sorts of QR code products. A couple of months ago I did a post on the fact that you should be thinking about using QR codes [...]
March 8th, 2011
In case not everyone noticed it, I wanted to point out that the question that I posed in my post a week ago “Where should independent real estate photographers host their video” was clearly answered in the post comments. The overwhelming response was iPlayerHD. To recap, the problem an independent real estate photographer shooting video [...]
March 7th, 2011
I wanted to show you a video by Heath Cowart of Brevard, NC. Heath has been an PFRE reader for some time and an active participant in in the PFRE video for real estate flickr group. Heath has started shooting video and has a created a YouTube Channel and a blog. I think having a YouTube [...]
March 6th, 2011
Ever since I started using the Chrome browser about a year ago, I noticed that whenever I ran across a page in a language other than English, Chrome offers to translate to English. Very cool feature! I’ve also been known to use Google translate to impress my native Spanish or French speaking friends with my [...]
March 4th, 2011
Ian Adams and Adrian Jenkins of Neo Property, agents on the Australian Gold Coast, the same guys that had the article on their risque listing video a couple of weeks ago have another listing and because the first version has already gotten 200,000 views they asked Brett Clements and his crew to do a sequel. [...]
March 3rd, 2011
I recently got an email from Atticfire that reminded me that I haven’t mentioned them for a while. I first discovered the Atticfire and did a post on it back in Oct of 2007. Since that time participants in the PFRE discussion group managed to reverse engineer how the Atticfire team creates the dramatic effect in their images. Back [...]
