Archive for February, 2011

Basic Insights Into Small Flash Gear And Jargon

February 28th, 2011

Today as I was surfing around looking for something completely else I ran across a couple of well done video tutorials on basic small flash gear and jargon. Both are by Paul Duncan. Here they are: Shutter/Flash Synchronization Strobist Preliminaries There is a ton of basic information packed into these little videos. If you are interested [...]

Where Should Independent Real Estate Photographers Host Their Video?

February 27th, 2011

I’ve been talking to several real estate photographers doing video that are looking for the best place to host their video. Of coarse everyone starts with YouTube. YouTube is clearly the default place to host video but everyone seems to be looking for a little more professional look than you get with YouTube. Many like [...]

A Video By The Canberra Real Estate Photography Team

February 25th, 2011

I’ve been admiring the video work of Paul Huskinson and his team for some time. Paul and his team work out of Canberra, AU and are another example of the outstanding work that so many real estate video producers in AU are doing these days. Here is one of their recent videos. I like their [...]

Your Cost Of Showing Up For A Shoot Is Increasing

February 24th, 2011

There are more an more reasons these days to be carefully tracking your expenses and adjusting your shoot prices. In case you haven’t noticed the price of oil and petrol is knocking on heaven’s door! Since my post last Nov on computing your cost of showing up and writing a new section in my Business [...]

Virtual Staging: Is It A Viable Product For Real Estate Photographers?

February 22nd, 2011

Last week I was talking to Kris Bjarne Haug, a real estate photographer in the Greater New Orleans area and noticed that Kris has a site dedicated to his virtual staging product. I’ve gotten mixed feedback from agents and photographers on this subject so I was anxious to get Kris’s perspective on how things were [...]

Barbara Corcoran: Wage War Online With Professional Photography

February 21st, 2011

Barbara Corcoran is a mega-agent and one of the most quoted people in real estate according to New York Magazine. In a recent interview on the Today Show Barbara concisely summarizes the importance of “Waging War Online” by hiring a professional photographer if you possibly can! Her statements on professional photography are at 2:14 into [...]

Knockin’ on Heaven’s Door – A Real Estate Video

February 17th, 2011

I’ve been sitting on this video for almost a week now anxiously waiting the go ahead from Brett Clements to show it to you. For those not into rock music history I need to explain the historical references. The song “Knockin’ on Heaven’s Door” is a song written by Bob Dylan for the film Pat [...]

When It comes to Real Estate Tours – Go Big or Go Home!

February 16th, 2011

Fred Depp of St Louis, MO sent me a link recently to his blog post that makes the case for providing a slide show or tour of some kind. Fred’s argument is simple: when you upload images to MLS sites and they get syndicated to national and regional sites the images get mangled. There is [...]

Peggy in Tampa Gets AgentGenius.com Coverage Via PFRE Directory

February 15th, 2011

Just 5 weeks ago I added real estate photographer Peggy Taylor in Tampa Bay, FL to the PFRE real estate photographer directory because she is one of the top pfretour.com users with over 80 active tours. This last weekend Peggy told me her site and marketing was being featured on AgentGenius.com and they had found her [...]

Ethics Considerations In Real Estate Photography

February 14th, 2011

Over the years we’ve had a lot of heated discussions here about ethics of image modification in the context of real estate photography.  I think the subject is important enough that I have a separate page dedicated to summarizing the consensus that has evolved out of these discussions over the years. Here is a general outline [...]

Property Video Goes Viral But Sydney Morning Calls it “Cheap Shots”

February 13th, 2011

The Sydney Morning Herald ran an article recently high lighting PlatiumHD.tv‘s property video they did for NEO Property. SMH says: A VIDEO featuring a scantily clad model has gone viral around the world but it’s not for the reason you’d think – it’s actually a property listing. Gold Coast real estate agency NEO Property has [...]

Using Video To Communicate a Sense Of A Place

February 9th, 2011

Charles Lynch a real estate photographer from Littlehampton, AU just outside of Adelaide in Southern Australia recently posted a marvelous little video in the PFRE flickr group. Charles recently attended one of Allan MacKenzie’s real estate video workshops in Adelaide and is applying some of the concepts that Allan teaches in his video workshop. This little 2:23 video is, [...]

New Ramblin Lamb Photography Site Goes Live Today

February 8th, 2011

My Neighbors (well sort of) Richard and Nancy Lamb’s Photography web site went live today.  Richard and Nancy are expanding their photography business into real estate photography so they have redesigned their site and Richard ask me to have a look at it today. The site is a template site hosted at aphotofolio.com Here is [...]

Don’t Let Fancy New HDSLRs Distract From What’s Important

February 7th, 2011

Today Canon announced a couple of new low-end HDSLRs. The EOS T3 /1100D and the EOS T3i/600D. In reading the new specs it’s pretty hard to find any earth shaking changes (except perhaps the swivel LCD screen on the T3i). Moore’s law slowly keeps grinding on toward fantastic quality, smaller size and lower cost. What’s else [...]

Announcing The PFRE Photographer of The Month Competition

February 6th, 2011

Long time PFRE readers will recall the PFRE Idol monthly contest we use to do every month. It was named after the American Idol show. Turns out that’s a pretty cheesy name. I haven’t run the competition since Nov of 2009 but several members of the PFRE flickr group suggested that we start something like it up again. So [...]

Making The Move Into Shooting Real Estate Video

February 4th, 2011

I’ve been talking to Malia Campbell about her experiences expanding her real estate photography business into video. Here is one of her recent videos.  What attracted my attention about Malia’s video is the smooth left and right camera moves. It doesn’t take long to realize that the rock-solid smooth left and right moves like this [...]

Get High Google Ranking For Your Business In Minutes With Google Places

February 3rd, 2011

I’ve talked about this before (here and here) but it’s been over 2 years ago so I think it is worth bringing up again. Google ranking is always related to a specific search term. The search term you are interested in as a real estate photographer is “real estate photography your-town“. The idea is, when [...]

A Wonderful Camera Geek’s Analysis of The DxO Mark Database

February 2nd, 2011

If you are a Camera geek like me you’ll love Peter van den Hamer’s analysis and charts over at luminous-landscape.com. Peter explains that the purpose of his article is to answer the following interrelated questions: What do the DxOMark Sensor results mean? How valid are the benchmark scores? Why do large sensors outperform smaller ones? Why don’t [...]

Sell Yourself With The Technology You Use To Sell Homes?

February 1st, 2011

Here is a video I just ran across on the platinumhd.tv site (Brett Clements’ real estate video company in Australia). I was struck by two things about this video that makes it a valuable example that all real estate photographers should study : The first third (up through about 1:00) of the video is one of the [...]